Senior Paid Media Manager, Kate Farms
Direct To Consumer
$105.5-149.6k
OTE
More information about location
Plant-based shakes & tube-feed formulas
Open for applications
Plant-based shakes & tube-feed formulas
201-500 employees
Open for applications
$105.5-149.6k
OTE
More information about location
201-500 employees
Company mission
Kate Farms' mission is to make nutrition the foundation of health so people can live their best lives and be all they're capable of.
Role
Who you are
- The right candidate will have a passion for using data to derive insights and drive impactful marketing and business decisions
- A minimum of 5 - 7+ years of digital marketing experience in consumer goods or related industries
- In-depth channel knowledge in Google, Bing, Programmatic, Meta, and TikTok
- Experience managing paid media budgets >$1M/yr, preferably for a DTC company
- Strong analytical skills, comfortable running intermediate data analyses
- Passion for using data to derive insights and drive business and marketing decisions
- Experience with web analytics and visualization tools
- Proven experience effectively guiding external agency relationships
- Strong communication and collaboration skills
- Strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams
- A focus on being collaborative and team-oriented
- A passion for problem solving that can operate at a strategic and executional level
- Demonstrated success managing staff and building high performing teams
- Ability to perform at high levels in a fast-paced ever-changing work environment
- Strong commitment to company mission and values
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Capacity to respectfully share and accept feedback willingly from all levels of the organization
- Effectively handle lifting of various objects weighing up to 12 pounds
- While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs
- Possess the ability to sit at a computer for extended periods of time
What the job involves
- This role focuses on all the consumer digital demand generation activities for Kate Farms
- Today, these include paid search, programmatic, paid social, audio, and affiliate partnerships
- The individual will contribute to the development of a vision to maximize all these performance marketing efforts, blending company strategy, consumer insights, and data analytics to deliver positive results
- This person will be growing Katefarms.com and bring thought partnership to how we build a more robust ecommerce business
- This person will lead tactical execution of all paid media while also creating a delightful and consistent brand experience across all channels
- This role will work closely with other marketing cross-functional partners (ecommerce operations, sales, creative services, brand marketing, business analysts) to execute a comprehensive online sales plan
- Collaborate on developing a vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver results
- Utilize vision to drive channel mix and investment levels balancing effectiveness with efficiency, profitability, and user journeys across touchpoints
- Oversee day-to-day advertising operations and continuously evaluate and optimize marketing spend and channel allocation
- Evaluate effectiveness of all digital demand generation channels and create a strategic measurement framework that supports both operational and longer-term decisions
- Communicate how the various channels play together, with close audience and targeting management to stitch together insights across all acquisition channels
- Translate performance marketing information into new ideas, consumer insights, and innovation possibilities
- Collaborate with Brand Managers to plan and execute high-impact creative and consistent brand voice through the marketing funnel
- Collaborate with Healthcare Digital Media plans and medical channel sales organization
- Ideate with the functions across marketing, ecommerce operations, and business analytics to understand results and sharpen activities
- Evaluate and test new marketing strategies and channels based on industry best practices; identifying and prioritizing improvement opportunities
- Own affiliate marketing strategy and execution. Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning
- Critically evaluate affiliate partner and audience fit and grow through strategic recruitment of new partners while optimizing existing partnerships
- Collaborate on annual media planning efforts that build from company growth strategy, marketing / retention KPIs, and brand metrics
Our take
Consuming the necessary food items to meet optimal nutrition goals can be difficult, requiring a lot of ingredients and preparation time that ultimately leads to people choosing easier options. Whilst there are supplements and food items that claim to tackle various vitamins or nutrients in one go, these are often not supported by science, contain dairy products, or are not suitable as legitimate nutrition formulas.
Kate Farms provides plant-based nutrition shakes and tube-feed formulas, providing its customers with a comprehensive formula of optimal nutritional intake within a single drink. The company offers an 'everyday' shake for daily nutrition goals, whilst also offering a medical nutrition formula for tube-fed people, a shake targeted for pediatric nutrition, and alternative options for people with diabetes or allergies.
Whilst other nutrition shake and soylent companies such as Huel will present fierce competition for Kate Farms, the company stands out by not focusing simply on daily health goals but by also providing comprehensive tube-feed options. Through this approach, the company shows promise to take the nutrition shake industry to a new level, providing essential health products to those that need it as well as offering supplementary products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2022
$75m
SERIES C
Jan 2021
$9m
SERIES B
Total funding: $158m
Company benefits
- Medical
- Dental
- Vision
- Disability
- Life Insurance
- Flexible Spending Accounts (FSA)
- 401(k) Retirement Plan
- Paid Time Off
Company values
- We are people with heart, and people come first
- We are inventive and collaborative, raising expectations of nutrition and what nourishment means
- We are results-driven, working hard so people’s lives are made better
- We are growing. Come help us make what’s best today, better tomorrow
Company HQ
Summerland, CA
Articles
Leadership
Michelle Laver
(Co-founder)Co-founded Kate Farms to provide their daughter with healthy food, after being diagnosed with cerebral palsy.
Richard Laver
(Co-founder)Co-founded Kate Farms.
Diversity, Equity & Inclusion at Kate Farms
- Kate Farms does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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