Integrated Marketing Campaigns Manager, EventMobi
CA$80-110k
+ Stock Options
More information about location
Event management software
Job no longer available
Event management software
21-100 employees
Job no longer available
CA$80-110k
+ Stock Options
More information about location
21-100 employees
Company mission
To help customers create incredible even experiences.
Role
Who you are
- Not Your First Rodeo: 3-7 years of experience in creating and managing integrated campaigns across the buying journey. Comfortable performing ICP research to help craft messages that resonate and convert
- Strategy Development: Proven success in creating a unified cross-channel strategy to support brand awareness and business objectives, and experience partnering with Demand Gen to hit lead generation, conversion, and retention targets
- Email Expert: Skilled at creating high-performing email marketing programs from product launches and nurture emails to event invites and outbound sequences. Experienced working with graphic designers, setting up email campaigns, augmenting data, segmenting audiences, and analyzing performance metrics
- Operational Excellence: HubSpot power user, proficient with list management, workflow creation, and reporting. Familiarity with Google Analytics, WordPress, or other CMS. Familiarity with data enrichment tools (Clay, Zoominfo, RocketReach)
- Collaborative Mindset: You embrace partnerships with sales, marketing associates, customers, and industry influencers, to ensure holistic campaigns that resonate
What the job involves
- Orchestrate Multi-Channel Campaigns: Create comprehensive marketing campaigns that integrate various communication channels to present a unified brand message that helps attract and convert leads, and engages customers
- Develop Marketing Funnels that Convert: Analyze and create need/pain and product funnels that embody brand voice, relevant and valuable to the right buyer segment. Guide content creators in producing high-quality assets tailored for different stages of the customer journey with a focus on conversion
- Create High Quality and Value-Driven Campaigns: Monitor market trends, competitor marketing activities, and industry benchmarks to keep campaigns relevant and innovative. Gather customer insights to refine targeting and messaging for better engagement. Focus on storytelling that connects with different customer personas throughout their journey
- Manage Marketing Operations & Reports: Create dashboards, emails, and landing pages, and manage campaign automation and segmentation. Manage the marketing calendar and effectively communicate deadlines, campaign schedules, goals, progress, and results to internal stakeholders
- KPIs To Measure Your Success: TOFU Traffic, asset CTR, Conversion to MQL/Opp/Won, Customer Engagement, Share of Voice and Sentiment, Brand Preference
- You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work!
- You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed
Our take
EventMobi is a leading events management platform that has established itself as a powerhouse in the industry with a csuite of features designed to elevate every aspect of event planning and execution. The platform offers everything from advanced analytics and networking tools to hybrid streaming, live translation, and professional event production services, making it a go-to sofor businesses worldwide.
In particular, EventMobi's streaming and live video translation tools have proven especially useful was the events industry shifted to virtual and hybrid formats in recent years. While other startups have emerged to cater to this new demand, EventMobi's extensive range of services gives it a distinct advantage over competitors with more limited offerings. The company is consistently evolving, too, which will continue to prove a savvy and lucrative approach as the world of professional events develops.
With millions of users and high-profile clients like Visa, Yale, and the Canadian Medical Association, EventMobi has built a strong foundation for continued success. With this substantial base and an ever-growing tool suite including innovative new features like gamification, it is on firm ground to continue as a leading market player.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Bob Vaez
(CEO)Previously founded BabelTech Electronics, before moving on to hold various Product Engineer roles at AMD and Nvidia.
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