Senior Product Marketing Manager, Teikametrics
Offers stock option packages
More information about location
eCommerce optimization platform
Open for applications
eCommerce optimization platform
201-500 employees
Open for applications
Offers stock option packages
More information about location
201-500 employees
Company mission
Teikametrics' mission is to help sellers and brand owners maximize their potential on the most valuable marketplaces by combining data, AI, and expertise.
Role
Who you are
- The ideal candidate combines strategic thinking with data-driven decision-making to craft compelling positioning, drive impactful product launches, and create tailored messaging that fuels growth and user success
- Experience: Minimum of 7+ years in product marketing, preferably within SaaS, adtech, or e-commerce industries, with a strong focus on strategy and execution
- Leadership & Mentorship: Ability to lead cross-functional initiatives, mentor junior team members, and influence at all organizational levels
- Strategic Mindset: Proven success in crafting market strategies that drive measurable growth and enhance competitive positioning
- AI & Technology Communication: Proven ability to simplify complex AI concepts into clear, relatable messaging for both technical and non-technical audiences
- Communication Expertise: Exceptional written and verbal communication skills, with experience in both crafting and executing multi-channel communication strategies
- A degree isn’t required, relevant startup experience and demonstrated past performance/results will be considered alongside formal education
- Highly motivated energetic self-starter, passionate and deeply knowledgeable about the e-commerce space, with a strong vision of where the markets are headed
- 7+ years combined work experience with B2B customer segments, in advertising tech, SaaS, and/or relevant e-commerce industries
- Strong analytical, communication, organizational, presentation, and leadership skills
- Strong written and verbal communication skills, qualitative analysis skills, and project management skills are required
- Excellent interpersonal skills with experience leading cross-functional teams and interacting with technical, non-technical, professional, and executive levels
- Experience creating go-to-market positioning and strategies in software
- Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
- Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
What the job involves
- Teikametrics is seeking a a data-driven Senior Product Marketing Manager to elevate our AI SaaS platform's adoption, engagement, and retention
- As the connective tissue between product development and go-to-market efforts, this role ensures the value of our solution is clearly articulated and impactful for diverse customer segments, including self-service, managed, and agency customers
- Go-to-Market (GTM) Strategy Development: Collaborate closely with Product Managers to design and execute comprehensive GTM strategies that resonate with self-serve, managed, and agency segments, ensuring seamless product launches and adoption
- Competitive Landscape Analysis: Conduct ongoing research into competitors’ offerings, value propositions, pricing models, and Ideal Customer Profiles (ICP). Use these insights to refine the platform's positioning, messaging, and overall marketing strategy
- Customer & Prospect Communication: Drive proactive and reactive communication strategies to engage existing customers and prospects through weekly and monthly emails, blog posts, and social media content. Focus on nurturing relationships and improving customer engagement at every touchpoint
- Content Creation with a Focus on AI Value: Lead the creation of educational content that demonstrates how Teikametrics’ AI platform empowers sellers and brands to grow profitable businesses. Highlight the platform’s ability to drive e-commerce success by improving transparency and showcasing real-world results, particularly in ad optimization and inventory management
- Customer Insights & Segmentation: Partner with the Business Intelligence and Product teams to analyze customer data and segment user bases effectively, enabling personalized messaging and feature adoption campaigns
- Sales Enablement: Create and deliver high-impact enablement materials, including battle cards, product demos, and customer-facing presentations, equipping the sales team with the tools to articulate Teikametrics’ unique value
- Campaign Management & Performance Tracking: Develop and manage marketing campaigns across various channels. Monitor performance metrics, report on effectiveness, and iterate strategies to optimize engagement and conversion rates
- Customer Journey Communication Optimization: Identify key points in the customer lifecycle to craft tailored marketing initiatives that enhance the end-to-end user experience, from initial engagement to advocacy
- Content Creation Leadership: Oversee the development of high-quality, compelling content across multiple formats, including product-focused blogs, case studies, webinars, and social media, to reinforce Teikametrics’ thought leadership in the e-commerce space
- Stakeholder Collaboration: Serve as a critical link between the Product, Sales, and Marketing teams, ensuring alignment on priorities and messaging to achieve shared business goals
Our take
When advertising goods on fiercely competitive marketplaces like Amazon and Walmart, third-party sellers and brands need all the help they can get to stand out. This is the challenge that Teikametrics was created to tackle.
The company offers an AI-powered retail optimization platform that aims to help sellers maximize sales across third-party marketplaces. It is by no means the only company doing this, with competitors such as Sellics, Sellozo, Quartile, Pacvue, and Tinuiti all offering their own solutions.
However, Teikametrics is seen as a leader in this market and boasts 2,500 customers including enterprises like NutriBullet, Dickies, Timberland, Munchkin, and Clarks. The company extended the functionality of its platform by acquiring eCommerce market intelligence company Adjusti.co in late 2020, which has aided Walmart in heightening competition against Amazon in the eCommerce marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2021
$40m
SERIES B
Feb 2020
$15m
LATE VC
Total funding: $65m
Company benefits
- Flexible work schedule
- Monthly events aimed at having fun, meeting the team and relaxing
- 3-month paid parental leave
- Work from home stipend
- Work from home opportunities
- Health insurance
- Unlimited paid vacation
- Culture Committee
- Thrive @ Teika
Company HQ
Fort Point Channel Landmark District, Boston, MA
Articles
Leadership
After graduating with a degree in Economics from Harvard, Alasdair founded an e-commerce company, HDO Group LLC, and an online weight loss community and tool, traineo.com. Before founding Teikametrics, they were also CEO of Clever Athletics LLC, selling high-end sporting goods spanning several websites and retail locations.
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