Senior Partner Marketing Manager, BetterUp
More information about location
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- If you thrive on building executive relationships, architecting transformation, and making ideas real through people, let’s talk
- The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry
- 8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies
- Experience standing up a partner marketing function or program from scratch — you know what it takes to build infrastructure before there's a template to follow
- A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use
- Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences
- Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem
- Comfort navigating two sales cultures simultaneously and adapting your approach to each
- Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners
- Experience with enterprise SaaS, HCM, or workforce technology is a significant plus
- You think in structures. When a problem is ambiguous you don't wait for someone to hand you the framework. You build it, pressure-test it, and bring a clear point of view to the table
- You use AI as a force multiplier, and you can show your work. You're not using it to go faster on work that shouldn't exist. You're using it to raise the quality ceiling on what one person can produce: first drafts, research synthesis, asset iteration, program planning. In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it
- You build systems, not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch
What the job involves
- That’s where you come in. As a Principal Client Partner, you’ll partner directly with executives at the world’s top companies to shape human capital strategies that matter
- You’ll co-create solutions that unlock performance, culture, and growth — and you’ll stay close to the ground as those plans become real. You won't be a passenger in this process; you’ll be the driver of strategic clarity, executive alignment, and long-term outcomes
- This is not a back-office, post-sale support role. This is a front-line, high-trust, high-impact leadership seat
- We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday
- As that motion matures, additional partnerships with leading enterprise software platforms are on the roadmap
- In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation
- This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team
- Key cross-functional partnerships include Sales and Services teams, as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end
- Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door. Most of these don't exist yet. You will build them and keep them current as products and messaging evolve
- Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events. After the event, you’ll need to stay close to the field to drive pipeline follow-through
- Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with
- Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings
- Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut
- Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially in improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalised video coaching sessions and career development services, providing support in areas often neglected by employers, such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. It's also offering AI coaching to keep pace with digital demand for contextual, tailored insights. The multi-unicorn company has ample opportunity for further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(Co-Founder & CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(Co-Founder & COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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