Content Strategist, Shakepay
Brand
Salary not provided
+ Stock options
Junior and Mid level
Remote in Canada
Platform to buy and earn Bitcoin
Open for applications
Platform to buy and earn Bitcoin
21-100 employees
FintechB2CCryptocurrencyPaymentsInvestingTradingMobileBlockchain
Open for applications
Salary not provided
+ Stock options
Junior and Mid level
Remote in Canada
21-100 employees
FintechB2CCryptocurrencyPaymentsInvestingTradingMobileBlockchain
Company mission
To usher in the Bitcoin Golden Age.
Role
Who you are
- The ideal candidate will possess a blend of exceptional judgment, editorial prowess, creativity, and strategic thinking. Your ability to swiftly adapt to feedback and enhance your work to create relatable, accurate, and actionable content will be essential to your success
- Exceptional command of the English language
- A portfolio showcasing your relevant work, with a specific focus on marketing content including email, advertising, and social media samples.
- Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team
- Proven expertise in translating complex concepts into clear and accessible language for our audience
- Previous experience working under tight deadlines to deliver timely and up-to-date content
- Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission
Desirable
- Experience with cryptocurrency or fintech content
- Bilingual in French and English
What the job involves
- Join the product design team at Shakepay and play a crucial role in educating and inspiring our current and future customers about the benefits of Bitcoin. We are looking for a skilled content strategist who can craft savvy communications that resonate with our audience
- In this role, you'll have the opportunity to keep our customers informed about the latest product updates and share exciting industry news with our community. Your work will extend across our product, the Shakepay website, and our customers' inboxes, supporting acquisition and retention efforts company-wide
- If you're excited about shaping the future of money through compelling content, we encourage you to join our dynamic team at Shakepay and be part of our mission to make Bitcoin accessible and understandable to all
- Craft strategic content: Develop and execute content strategies for diverse marketing channels, including email campaigns, website pages, blog content, social media, and others, while ensuring Shakepay’s brand personality shines through
- Collaborate cross-functionally: Partner with design, marketing, and product teams to generate innovative ideas and produce content that supports product launches, company updates, and on-going campaigns
- Drive brand messaging: Evolve and reinforce Shakepay’s unique voice across communications platforms, creating narratives that align with our brand’s missions and values
- Enhance customer experience: Create engaging and educational content that helps our customers understand Bitcoin, stay informed about product updates, and feel connected to our community
- Utilize research and insights: Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness
- Innovate and experiment: Stay ahead of industry trends and experiment with new content formats and idea to keep our communications fresh and impactful
Our take
Shakepay is a major platform in Canada for buying and trading Bitcoin, boasting a user base exceeding 1M amid the ongoing surge in cryptocurrency adoption.
In navigating the dynamic digital economy, Shakeypay must balance agility with maintaining trust among both seasoned crypto users and newcomers. The company's strategic decision to focus on Bitcoin and Ethereum, complemented by initiatives like the Shakepay rewards card, reflects its commitment to simplicity and accessibility in a complex market landscape.
Shakepay is focused on enhancing its user-friendly cryptocurrency interface to sustain growth. Recent engagement with regulators highlights its commitment to safe digital asset transactions. Following a data breach, Shakepay swiftly implemented security measures and offers free credit monitoring, reinforcing its dedication to customer data security. As it innovates and expands, Shakepay remains dedicated to advancing Bitcoin and cryptocurrency adoption.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (2 rounds)
Jan 2022
$31.5m
SERIES A
Feb 2018
$0.8m
SEED
Total funding: $32.3m
Company benefits
- Equity benefits: We believe everyone at Shakepay should benefit from building a generational company, so every shaker owns stock options
- Get paid in bitcoin: You can choose to take a percentage of your salary in bitcoin. Whether you opt for some or none, the choice to be paid in the hardest, soundest money the world has ever known is yours
- Remote friendly: With a flexible schedule, you can work on your own time, from home or anywhere. And if you're close by, you’re welcome to work in our Montreal or Toronto offices whenever you want. Being a remote-first company is awesome, but there’s value in spending time with your teammates and deepening these bonds. So, each shaker is entitled to 15 days of travel and accommodation to any Canadian city each year, covered by Shakepay
- Generous vacation: Time off is essential, and we highly encourage it. We trust you to take as much as you need, when you need it. Every team member is expected to take at least 20 days of vacation each year. To help make sure you do, after taking 20 days, shakers receive a $1,000 bonus to put towards their next vacation
- Insurance coverage: We offer health, dental, paramedical, disability, life, and travel coverage so you're always at your best. On top of our insurance coverage, all shakers also get access to a health and wellness spending account
- Personal development: It's a marathon, not a sprint. We're here to help you define and hit your personal career goals so that you can get where you want to be. To support our team, every shaker gets a $2,000 yearly budget to spend on learning and development
- Working from home: Working from home should be comfortable. Every shaker gets $1,200 to spruce up their home office and a monthly stipend for home and internet expenses
- Self-sovereignty: The path to self-sovereignty means being in full control of your coins. We offer a budget for shakers to get a self-hosted wallet and to build a self-hosted node
Company values
- We act honourably: We respect others and we respect ourselves. We tell the truth and we hold ourselves to the highest ethical standard - and expect the same from others
- We are doers, not talkers: Our default is to get things done. We believe a small team of missionaries are powerful and each of us punches above our weight. We believe that success lies in execution, not in politics
- We care about the best ideas, not about titles: We invite discussion around decisions allowing the best ideas to make their way through. Titles are meaningless in decision-making
- We're cockroaches: We obsess about worst case scenarios. We take strict measures to ensure unwanted outcomes never arise. We never die
- We're helpful: We volunteer help when our team is under fire and we are not afraid to ask for help when we are stuck. We don't "get back" to customers when they have an issue, we take it upon ourselves to solve it for them. We put the success of others and of the team before our own
Company HQ
Old Montreal, Montreal, QC
Articles
Leadership
Jean Amiouny
(CEO)Previously worked as a Business Analyst at Booz & Company, before moving on to co-found White Payments - which was subsequently acquired by Payfort.
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