Director of Account Based Marketing, CommerceIQ
Machine learning and automation platform
Job no longer available
Machine learning and automation platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
CommerceIQ's mission is to empower brands to move from analog to algorithms.
Role
Who you are
- 6+ years of experience in B2B Marketing, with 2+ years in Account-Based Marketing
- Well-versed across digital channels and best practices with in-depth knowledge and best-in-class expertise in ABM marketing for Enterprise SaaS Companies in the B2B space
- Proven track record of developing and executing successful, targeted account-based marketing campaigns that drive qualified leads and revenue growth
- Experience working with technical products and complex sales processes
- Strategic thinker with ability to build effective digital strategies, plan and execute to meet business objectives
- Data-driven marketer with superior analytical ability at strategic and tactical levels
- Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance
- General familiarity with technology and data involved in running large-scale programs in digital channels. Must be adept in use of PPC advertising tools and analytics platforms, e.g, Google AdWords, Google Analytics, etc
- Excellent communicator with ability to clearly and concisely articulate strategies, ideas, plans and performance results across teams and for executives
- Strong leader and collaborator in managing internal team and agency as well as work effectively across the organization
- Experience managing large-scale budgets and vendor contracts
What the job involves
- Drive strategy, planning, and execution of Account Based Marketing to drive awareness and demand in a highly targeted, high-touch manner focused on enterprise target market and accounts
- Develop and lead demand generation initiatives across outbound and BDR channels
- Convert Inbound leads into Sales Opportunities
- Design engaging campaigns and in turn drive top of the funnel
- Partner with Product Marketing to continuously refine messaging and provide market insights from past campaigns
- Lead, motivate, and mentor a team of internal and outsourced Business Development Representatives
- Create and implement pipeline acceleration programs and lead generation toward specific, targeted accounts
- Uplevel the ABM campaigns to the executives & decision makers as well as influencers
- Develop highly-targeted Executive engagement programs
- Work closely with Marketing and Sales in the planning and execution of personalized marketing campaigns to drive meetings within targeted strategic accounts
- Manage and optimize digital programs with a data-driven and testing approach to continuous improvement and an emphasis on effectively driving ROI by channel and overarching campaign
- Plan, forecast, and deliver results to quarterly targets and budget
- Drive recommendations of new digital marketing opportunities and tactics to test
- Stay up-to-date with digital marketing trends and innovations
- Drive strategic initiatives for new customer acquisition
Our take
CommerceIQ is an omnichannel eCommerce management platform that leverages machine learning, analytics and automation to increase user sales. By deriving and aggregating in-depth insights from sales, marketing, and competitor intelligence data, its software then generates recommendations and automates actions to fuel growth.
Having started out primarily on Amazon, where it’s now an Advertising Partner - partially due to CEO Guru Hariharan’s previous experience working for the online retail giant - the company has since expanded to cover Instacart, Target and Walmart. It has recorded exponential growth in recent years, with both revenue and customers doubling in 2021. Kellogg’s, Nestle, Colgate and Whirlpool are all customers, a fact which would have contributed to its impressive investment round in 2022.
Having now joined the Unicorn club, CommerceIQ is investing its 2022 capital into accelerating the development of its unified retail eCommerce management platform. With the worldwide eCommerce market projected to hit $80 trillion by 2030, and CommerceIQ's position as an aid for legacy companies rather than a disruptor, further success looks increasingly likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$115m
SERIES D
Jun 2021
$60m
SERIES C
Total funding: $195.5m
Company benefits
- Learning & Development - Growth is important. That’s why we provide a dedicated learning budget to support your growth and development
- Competitive Pay - Come join our team and you’ll receive a generous benefit package that takes care of your family and you, including Medical, Vision, and Dental insurance, a 401K and more
- Equity - At CommerceIQ, you’ll have skin in the game with our equity awards. When we win, you win
- Unlimited PTO - We believe in creating an environment that helps you be your absolute best, whether it means taking a break to climb Mt. Rainier or pampering yourself on a cruise
- Work/Life Balance - Every last Friday of the month is off! We know there is a time to work and there is a time to leave work behind. At CommerceIQ, we offer flexible hours
Company HQ
Mountain View, CA
Leadership
Guru Hariharan
(Founder & CEO)Started out as a Researcher at IBM. Was Manager of Amazon Seller Services and Director and GM of Global Marketplace Experience at eBay.
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