Digital Activation Manager (LDF)- Luxe, L'Oréal
The world's largest beauty-tech company
Job no longer available
The world's largest beauty-tech company
1001+ employees
Job no longer available
1001+ employees
Company mission
To offer each and every person around the world the best of Beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Role
Who you are
- Experience in CRM, email marketing, customer segmentation and AB testing
- Digital-first thinking, with experience working in CMS e.g Magento, Demandware and using industry tools and metrics to evaluate performance (Hitwise, GA, Clavis, etc.)
- Experience in running social platforms, including a solid understanding social trends, KPI reporting (eg. Engagement Rate) and community management
- Experience in creating high quality, on-brand content for social & e-business platforms
- Highly organised together with the ability to prioritise and adapt within a changing environment
- Creative thinker with a track record in providing solutions to business problems
What the job involves
- Deliver digital activation excellence across all digital touchpoints for each brand and product campaign by implementing an integrated and engaging brand experience via consumer centric content & services (user experience, best in class PDPs, product geography, relevant content, SEO, tools, sampling, rate & reviews)
- Mobilise and partner with different functions (Marketing, NAM’s, PR, Digital, CMO; DMI) to build broader business strategy; meet deadlines; drive innovation and transformation; in a solution-oriented mind-set
- Define and implement the Mugler & V&R CRM strategy in line with brand objectives. Define data acquisition, retention and enrichment opportunities, manage brand CRM calendar and loyalty driving initiatives, as well as inform strategy, share results and best practice
- Accelerate brand advocacy and develop a brand community by driving: product reviews via local & international syndication, retailer initiatives, and by proposing new ideas to build a community
- Develop innovative and meaningful campaigns with samples, GWP’s, rich content in line with the brand DNA, to enrich the consumer experience on all touchpoints including CRM, online services, social, in-store digital touchpoints. Work with PR, NAM’s, Marketing provide/develop content based on consumer needs & trends
- Ensure the success of the online consumer journey from start to end, and work with support functions to curate/develop material to nourish consumer experience and address local needs relevant for both retailer and consumer across all touch points: campaigns, CRM, UX
- Place consumer insights at the heart of your work to improve our omni-channel experience, as well as proposing new initiatives to drive online /offline purchases. Use keyword research, website data, business priorities and industry topics to influence strategy, in partnership with the wider team
- Identify online drivers and monitor digital performance among competitors & other industries (trends, insights, and experimentation) to make recommendations to management across online environment
- Lead a test and learn approach, ensuring measurement with identified KPIs, and effectively prepare clear messages and vision for senior management
- Develop and manage a CRM manager & a Digital Apprentice
Application process
- L'Oréal Designer Fragrances (LDF) comprises of a portfolio of 10 brands including Ralph Lauren, Diesel, Viktor & Rolf, Thierry Mugler, Azzaro, Maison Margiela, Atelier Cologne and Valentino Beauty, which is also launching a Make up Range in 2021. In 2021 Prada Beauty will join the portfolio
- As Digital Activation Manager in LDF you will have a unique opportunity to plan and implement omni-channel digital activation strategy across a wide range of brands - to optimize a consistent consumer experience - in line with the Brand’s sense of purpose and aligned across e-retail websites and digital touchpoints in-store. As an expert in your field, you will work collaboratively as part of a cross-functional team, gathering insights and sharing digital plans & activity
- You will focus on 2 business priorities - to drive awareness and recruit new customers, at the same time as loyalising our existing database on the Mugler & V&R brands - all with a consumer-centric & data-based approach to your digital activations from social, e-retail initiatives, and loyalty CRM campaigns, to new launches, local content creation and building a brand community. Your results and learnings are shared and integrated in future campaigns. You will partner with the wider team to continuously raise the bar in the digital and retail space to deliver improved customer journeys and engagement
Salary benchmarks
Our take
L’Oréal is the world's largest beauty-tech company, with a unique international portfolio of 36 diverse and complementary brands across makeup, hair, fragrance and skincare. Founded in Paris in 1909, the company has operations in over 130 countries worldwide, generating over €29b in sales in 2019 alone.
In addition to maintaining its traditional product lines, L'Oréal dedicates significant resources to research and innovation. The company is investing heavily in digital transformation, enabling customers to sample products from their own home with their augmented reality tools, or purchase ultra-personalised products tailored to their individual requirements.
The company faces increasing pressure from online retailers, and is responding by bolstering its direct to consumer offering and increasing spend on online sales channels like Amazon. L’Oréal is also an active participant in the startup ecosystem through its Open Innovation Program and a strategic investment in the Founders Factory incubator.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Defined Contribution Pension Plan
- Employee Share Ownership Plan
- Profit Share Scheme
- Life assurance
- Eye care vouchers
- Occupational health service
- Confidential counselling 24/7
- Subsidised restaurant
- Discount on external restaurants
- Free weekly yoga classes
- Discount on Fitness First membership
- Cycle to Work Scheme
- Season ticket loan
- Access to over 20 courses via our self-enrolment app and many more nominated courses based on personalised needs
- Access to over 4,000 E-Learning resources including MOOC's
- One paid volunteer day with your chosen charity
- MatchFunding of up to £250.00 when you donate to charity through payroll
- Ability to work from home and flex hours
- Access to Parental Choice supporting parents to find childcare
- 3pm finish on Fridays during the summer months
- Discounted on-site beauty treatments
- Become a model in our Academy for hair and facial treatments
- Discounts in high street hair salons
- 50-70% online staff shop
- £1 product sales
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Clichy, France
Additional info
- We are committed to being a responsible, sustainable business. Through 'L’Oréal for the Future’ - L’Oréal’s global sustainability programme - we have defined quantifiable targets for 2030 to improve packaging, fight climate change, preserve biodiversity and sustain water management.
- Alongside transforming our own products and packaging, L’Oréal has strong ambitions to influence both consumers and suppliers to reduce their own environmental footprints.
Leadership
Thierry Cheval
(Country Managing Director (UK&I))Newly announced MD with a global outlook and a strong digital background.
James Rickards
(General Manager eCom)James arrived back in the UK to lead L'Oreal's eCom acceleration agenda in Autumn 2020 and brings a wealth of digital experience from Australia, MENA & Western Europe.
Lex Bradshaw-Zanger
(CMO (UK&I))Has been with L’Oreal UKI for just over a year but comes from a digital and advertising background prior.
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