Head of Product Marketing, Eventbrite
Eventbrite Ads
A platform for creating, sharing, finding and attending events
Job no longer available
A platform for creating, sharing, finding and attending events
1001+ employees
Job no longer available
1001+ employees
Company mission
Eventbrite's mission is to bring the world together through live experiences.
Role
Who you are
- 12+ years experience, including a background in new product development, product marketing, or business strategy, especially driving new product launches
- Required experience with driving strategy and positioning for a marketplace Ads product
- Demonstrated success with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion
- Highly data-driven with strength in deriving actionable insights from data and research
- Biased towards action with ability to flex between big strategic decisions and building tactical workplans
- Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers
- Strong writing skills and demonstrated understanding of messaging strategy
- Energized by collaborative work; attacks big problems with big ideas and without ego
- Ability to manage multiple projects at one time, prioritizing and organizing effectively
- Experience managing direct reports
- This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence
- The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our revenue targets
- The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our revenue targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences
What the job involves
- As Head of Product Marketing for Eventbrite Ads, you will drive game-changing strategies to increase acquisition, improve advertiser user experience, and increase advertising revenues
- You will act as the bridge between Product Management and Marketing to coordinate successful product launches by articulating market requirements, defining and measuring success, executing go-to-market plans, and crafting messaging that clearly communicates the value of Eventbrite Ads
- In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our audience segments and their needs, to recommend growth strategies and champion the customer throughout the organization
- Work closely with UXR, Market Research, and Product to identify core advertiser segments and their jobs to be done, unmet needs, and decision-making processes
- Craft a robust learning agenda in partnership with research and analytics teams to stay on top of emerging trends and positioning
- Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
- Drive full-funnel go-to-market planning - including brand, content, product experience, PR, paid media, brand, and customer marketing - to meet commerce and adoption KPIs
- Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
- Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
- Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to support business and customer goals
Our take
Eventbrite has changed the way that we find and attend live experiences in the age of the internet.
The company sees itself as offering a total service because it allows users to find and purchase tickets online as well as empowering creators of events. By focusing on ease of use for event hosts, they believe they can stay ahead of competitors.
Fraud and commercial reselling are two of the biggest challenges in the industry, and Eventbrite have been pioneering with their work in this area. They use sophisticated algorithms to identify bad actors both in the purchase process and post-sale. They also provide access to fair and secure ticket exchange programs so reselling happens through their platform.
Eventbrite prides itself as a market leader in ease of use for its hosts, but it faces pressure to provide a more complete offering in the face of innovative competitors like TicketFairy, Chumi and Stubhub. Furthermore, in the face of economic downturn and dwindling event sales, the company were forced to cut 8% of its workforce in February 2023, indicative of belt-tightening across the whole events sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Bike to Work Scheme
- Childcare vouchers
- Work from home opportunities
- Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses
Company HQ
SoMa, San Francisco, CA
Leadership
Julia Hartz
(CEO)Previously worked for Fox Networks and MTV.
Kevin Hartz
(Chairman)Co-Founder and CEO of Xoom Corporation, an international money transfer company that went public and was acquired by PayPal in 2015.
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