Associate Director of Product Marketing, Razer
Console
$113.2-188.7k
Office located in Irvine, CA
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
$113.2-188.7k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- This role requires strong leadership skills, strategic thinking, and the ability to collaborate effectively and drive the work of cross-functional teams
- Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies
- Strong understanding of product marketing principles, methods, and strategies
- Excellent communication, presentation, and interpersonal skills
- Ability to think strategically and analytically, with a focus on achieving business goals
- Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools
- Solid knowledge of digital marketing channels and tactics
- Demonstrated success in building successful go-to-market strategies
- Knowledge of market research techniques and tools
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred
What the job involves
- The Associate Director, Product Marketing (Console) will be responsible for developing and executing business and marketing strategies to drive awareness and adoption of our console product category across multiple product portfolios
- You'll develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution
- Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share
- Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market
- Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management
- Drive thought leadership initiatives to build brand recognition and credibility among key audiences
- Measure and analyze marketing performance using data analytics tools and techniques
- Identify areas for process improvement and lead efforts to streamline marketing operations
- Support customer events, trade shows, and other activities to showcase products or services and connect with customers
- Provide guidance and mentorship to junior marketing professionals
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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