Content Marketing Manager, Bitfinex

$40-60k

Google Analytics

Wordpress

Mid and Senior level

Remote from Canada, Europe, UK, US

Digital asset trading platform

Open for applications

Digital asset trading platform

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Open for applications

$40-60k

Google Analytics

Wordpress

Mid and Senior level

Remote from Canada, Europe, UK, US

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Company mission

To give users the ultimate cryptocurrency trading experience.

Job

Company

Role

Who you are

We are looking for a sharp, engaged and knowledgeable individual who can write well, succinctly and to deadlines and meet all our content needs
He/She should be alert to the crypto newsflow, be able to suggest content ideas and produce well-sourced, editorial content that educates and informs
The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts who are immersed in the markets
He/She will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and the listed projects on the exchange.
He/she will also be responsible for promoting research and trading ideas in other forums to ensure greater recognition of Bitfinex’s thought leadership, and be able to promote Bitfinex exchange products as well as products of Bitfinex Securities
The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content
BA/BS or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and report on content and social performance
Experience with wordpress, Google analytics, and the top social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

What the job involves

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
Editorial calendar and organization workflows must be developed and managed
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other external agency relations
Integration of content programs with brand campaigns to drive brand demand
Executive presentations on the program approaches and present the results

Our take

Since its 2012 founding, Bitfinex has consistently been one of the world’s largest crypto exchanges, supporting over 150 currencies and offering multiple trading options. Its popularity is largely down to how user friendly it is for all levels of trader, from beginner to pro.

For all its popularity, it’s impossible to ignore the controversies the company has faced, along with its sister currency Tether. This includes hacking, a highly publicized settlement over an alleged $850 million loss cover-up, and its involvement in a shadow banking operation which landed the perpetrator 6 years in prison.

It’s also worth noting however, that bad press has dogged a lot of major players in the crypto world. Bitfinex’s supporters don’t seem to have been swayed by the headlines, and the company continues to move on. In 2022, it gained access to the Single Euro Payments Area (SEPA), and the company is hoping to gain regulatory approval and licensing around the world.