Senior Product Manager, Wolters Kluwer

• Minimum: Bachelor’s Degree in business, marketing, or related field
• A minimum of 5-7 years of software product management experience
• Analysis and business case development
• Develop presentations for Senior Management
• Go-To-Market experience

Desirable

• As a Product Manager for Wolters Kluwer’s Governance, Risk and Compliance (GRC) division, you will manage a highly profitable and growing suite of commercial lending solutions
• The solutions serve financial institutions and other commercial lenders to manage their risk, compliance and efficiency in their commercial lending operations
• The goal is to grow this business both by building new service offerings for existing customers as well as penetrating new market segments by packaging current offerings for segment-specific needs
• In this role you will report to the Director, Product Management
• This role will assist with optimizing current product offerings
• Leveraging new product opportunities to enhance existing service offerings
• Evaluating options for new solutions sets for customers and strategically operationalizing those
• Strengthening underperforming customer segments
• Identifying and pursuing new customer segments
• Collaborating with marketing to develop appropriate marketing and communications to powerfully articulate the value proposition to the market
• Ensuring the sales and service teams are fully prepared to properly represent the brand while strengthening relationships with customers so that Wolters Kluwer is reliably perceived as the provider of choice
• Product Life Cycle: Evaluate the performance of new and existing product lines and look for ways to grow the product lines throughout the product life cycle
• New Product Launches and Enhancements: Lead and execute the analysis, business case development, and launch for key strategic initiatives, including the introduction of new products, product line extensions or product enhancements
• Grow the P&L: Be accountable for achieving specific goals for each product, including evaluating product performance and identifying innovations to address customer needs and improve product performance in the market
• Become a product expert: Direct the product’s lifecycle, from the launch and introduction stage, through the growth and maturity stages, and as the product reaches saturation and then decline stage
• Monitor, analyze, and manage current product performance against business objectives and make recommendations for improvement and drive business performance
• Know the customer: Own and drive the overall customer experience by partnering with sales and IT functional leads to deliver innovative and collaborative solutions and strategies
• Build a deep expertise of the financial services customer needs and the problems they are looking to solve
• Perform in-depth customer and market research to understand customer needs and pain points related to their specific jobs and workflows
• Interact with target markets on an ongoing basis through customer visits/calls, participation in select sales opportunities, meetings with other industry stakeholders, and attendance at industry events
• Understand the market: Conduct ongoing research and analysis on each assigned product; staying abreast of changing customer needs and industry trends and map existing products and services to those needs; monitoring secondary research and market data; studying the competition to gain an understanding of the strengths, weaknesses and competitive advantages of each product and identify gaps in the current product portfolio
• Manage the discovery and validation of market opportunities and needs
• Generate viable new product and service concepts to support the business strategy and market position goals of the assigned product areas
• Develop business cases and presentations for each approved new product concept by describing the concept, how it will be used by customers, and how it is differentiated from competitors in the marketplace
• Business cases are supported with market research, customer data, internal expert insights, and competitive analysis
• Establishes marketing programs for new products or enhancements, including, identification of market segments, product positioning, pricing, and profitability
• Identifies new distribution channels and coordinates product introduction and market exploitation to ensure maximum penetration; serving as the subject matter expert in relation to the new product’s value proposition and Wolters Kluwer competitive position; assisting with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales; and assisting sales leadership with plans that drive sales results consistent with the business plan
• Develop and maintain a deep knowledge of the core business, scale and scope of total market opportunity, customer profile, market ownership, competitive landscape, and market trends to effectively evaluate prospects for share of wallet growth, increased market share, and expansion into logical adjacencies
• Utilize customer insights analyses in the planning for optimizing market positions
• Develop GTM (Go To Market) Strategies to improve products and product sales
• Work closely with internal stakeholders to understand how our products are perceived in the market and recommend enhancements to build better solutions for our existing and future clients
• Collaborate with the sales and support teams to create or update tools and training which maximizes sales
• Maximize the business goals of each assigned product by ensuring adequate sales and marketing efforts are expended to meet profitability and market share forecasts; developing extension strategies to prolong the growth and maturity stages of each product and maximize Wolters Kluwer’s ROI