Digital Marketing Manager, Diageo

Salary not provided

Senior level

Dublin

Office located in The Masonry Iconic Offices, Dublin

Alcoholic beverage company

Job no longer available

Alcoholic beverage company

1001+ employees

B2CRetailFoodManufacturing

Job no longer available

Salary not provided

Senior level

Dublin

Office located in The Masonry Iconic Offices, Dublin

1001+ employees

B2CRetailFoodManufacturing

Company mission

To be one of the best performing, most trusted and respected consumer products companies in the world.

Job

Company

Role

Who you are

Expert professional (5 years+ experience) with sophisticated paid digital media advertising strategy and data-driven marketing expertise on a portfolio client within an in-house marketing or agency environment. Passionate digital expert with a deep understanding of how digital and media work within a CPG business model
Meticulous with adaptability to changing work environments, resilient, and quick to learn new things. Great teammate in a fast-paced environment
Deep personal accountability for phenomenal performance, meeting or exceeding targets and KPIs, and adaptable to evolving marketing trends and technologies. Drive alignment in cross-functional teams, encouraging collaboration, and inspiring high-performing teams
Excellent communication, presentation, and collaboration skills for effective cross-functional teamwork. Capable of delivering clear and compelling narratives to influence both technical and non-technical audiences
Strong analytical skills, utilizing a data-driven approach to decision-making and optimization. Driving cross-channel audience strategies and implementing a test-and-learn approach to media effectiveness

What the job involves

The Digital Marketing Manager will be tasked with delivering ground breaking, data-driven digital initiatives. Collaborating with the Head of Precision Marketing, you will play a pivotal role in leading Diageo’s Digital Transformation in Ireland
This involves collaboration with key internal collaborators and agency partners to develop extraordinary digital plans, consistently driving category and brand growth
Part of the team’s overarching mission is to future-proof our organization, crafting a differentiated advantage for Diageo by adapting to changing consumer, media, and market landscapes in an agile and impactful manner
Significant activation through precision marketing is identified as key to fueling growth at Diageo. This necessitates transformation across various areas, including synchronized omni-channel and data-driven approaches to consumer and customer activation strategy, activity design and execution, performance measurement and optimization, building capability, as well as implementing new ways of working
Influence and build digital and data-driven marketing capability within Diageo and its agency partners to drive effective digital media planning, delivering growth. Act as a subject matter authority, leading projects proactively and independently, fostering cross-functional collaboration
Lead and support data-driven digital plans, running budgets, working with senior team members and external partners. Use data, insights, and econometrics to evaluate, report business results, and optimize performance
Support and challenge teams and agencies to deliver amazing creatives tailored for channels, tactics, and expected outcomes. Assist in the development of best-in-class dynamic digital creative using the latest technology and best practices
Set and evolve a learning agenda to accelerate data-driven marketing in Diageo. Disseminate standard processes and stay informed on industry trends, providing regular inspiration to teams
Support and advise on the development of a consumer data management martech roadmap and adtech stack to sustain and evolve precision marketing activity at Diageo Ireland
Ensure that all precision marketing activities uphold governance standards and legal compliance requirements with partners, agencies, and vendors
Support and upskill Marketing and Commercial team members in planning, designing, and implementing data-driven marketing campaigns, understanding performance, and developing intelligence for more performant future activation

Our take

Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.

As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.

Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.

During the early 2020s, Diageo also weathered an alcohol sales decline but has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.