Performance Marketing Associate, Havenly
$65-75k
More information about location
4-5 days a week in office
Interior design platform
Be an early applicant
Interior design platform
201-500 employees
Be an early applicant
$65-75k
More information about location
4-5 days a week in office
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- Reporting to our Performance Marketing Manager, our ideal candidate will bring hands-on keyboard expertise across a variety of digital channels, a passion for the performance marketing landscape, and a strong understanding of the different parts of the marketing funnel
- Our ideal candidate will take a data-driven, AI-native approach to the role
- Bachelor’s degree, preferably in Marketing or similar field
- 2+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus)
- Hands-on experience in setting up, managing and optimizing campaigns in digital ad platforms
- Proven ability to test, analyze, and iterate on campaigns, ad groups, and audience and keyword lists
- Experience with AI tools (e.g. Claude, ChatGPT, Gemini) for processing large datasets and text-based prompts, and familiarity with AI features across digital ad platforms
- Experience leveraging data from disparate sources in Excel, and tracking and reporting KPIs through tools such as GA4, Looker and Rockerbox
- Strong communication skills and ability to deliver clear, reliable performance insights and recommendations to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- Preference for those with experience in DTC ecommerce
- You believe the impossible is possible and will work hard, test, and try hard to make things happen
- You have a flexible attitude and doer mentality, with the ability to execute while being solutions-oriented
- You are curious about new marketing technologies and emerging trends to support marketing optimization and automation
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are a collaborator, who has strong communication and relationship-building skills
- You have confidence in analyzing and acting on marketing data
- You are highly organized with a data-driven sense of prioritization, with the ability to manage multiple projects at once
- You are a strategic risk-taker, and excited to evaluate new opportunities for growth
What the job involves
- Havenly is searching for an Associate, Performance Marketing to manage the execution and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands
- This is a high-impact opportunity to play a critical role in the growth of a family of home brands
- Manage the day-to-day execution and tracking of paid channels (e.g., paid search, paid social, display) to drive performance, leveraging AI tools and prompts to optimize bandwidth
- Support and develop testing roadmap in partnership with Manager across digital marketing channels
- Run AI-assisted analyses across extensive consumer data sets to extract actionable channel insights
- Closely monitor and Identify performance trends and be opportunistic with campaign changes, proactively recommending shifts in bid strategy, targeting and budgets
- Own clear, descriptive briefing process for creative assets and streamline workflows to maximize output, working closely Brand and Creative teams to ensure regular cadence of creative refreshes across accounts
- Deliver consistent campaign-level reporting; regularly share learnings and insights with broader team
- Help manage relationships with platform-side vendors
- Adopt and deploy AI resources and best practices across team use cases and processes
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations. And, along with the sector at large, it has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service.
Havenly's two-pronged approach to the interior design business could see it win big over the coming years. It has lately focussed on acquiring brands such as The Inside, Interior Define and The Citizenry, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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