Social Media and Owned Content Lead, Headway

$101.3-149k

+ Equity Ownership

Senior and Expert level

Remote in US

New York

San Francisco Bay Area

More information about location

Therapist-by-insurance marketplace

Be an early applicant

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Be an early applicant

$101.3-149k

+ Equity Ownership

Senior and Expert level

Remote in US

New York

San Francisco Bay Area

More information about location

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

Have 5+ years of experience in social media management, content creation, or digital marketing, preferably in a growth-stage company
Are a creative storyteller with a passion for mental health and mission-driven work
Are a phenomenal writer of both short- and long-form content
Have a proven track record of building engaged social communities and driving audience growth
Are data-driven, with experience analyzing performance metrics and using insights to optimize content strategy
Thrive in a fast-paced environment and can balance multiple priorities with ease
Are a strong collaborator who can build relationships across teams and work closely with design, content, and communications partners

What the job involves

As Headway’s Social Media & Owned Content Lead, you will be responsible for developing and executing a content strategy across the company’s owned channels — with a focus on crafting compelling, mission-driven content that resonates with our growing audience
This role is a unique opportunity to blend creativity, strategy, and data-driven insights to build a best-in-class social presence for a company making a real difference in mental health
Develop and execute a cohesive owned media strategy across short- and long-form content (social media posts, blogs, etc.)
Craft engaging content that aligns with Headway's brand voice, mental health advocacy, and strategic goals
Launch and maintain a content calendar to ensure a consistent and timely publishing cadence
Foster community engagement by monitoring online conversations, responding to comments, and collaborating with the CX team for community management
Identify opportunities to spark meaningful conversations and build authentic relationships with Headway's audiences
Track key performance metrics across channels, using data to refine content strategy and improve engagement and reach
Provide regular performance reports with actionable insights to inform future content
Partner with content, design, and communications teams to ensure consistent messaging and visuals across all owned channels
Collaborate with internal teams to amplify company initiatives and thought leadership

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.9)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company benefits

Work from home opportunities

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(CEO)

Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 29 more jobs at Headway