Director of Product Marketing, Thoropass
$180-200k
+ Bonus + Equity
Compliance & audit management platform
Be an early applicant
Compliance & audit management platform
201-500 employees
Be an early applicant
$180-200k
+ Bonus + Equity
201-500 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- 10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing
- 3+ years in B2B SaaS
- Experience in high-growth startup environments with evolving competition
- People management experience
- Hands-on field experience—you've run demos, told product stories, and refined messaging directly with customers and prospects
- Experience building and running an analyst relations program
- Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers
- Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value
- Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success
- Experience working directly with C-level executive teams
- Bonus: Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness
- Even if you feel you don’t meet every requirement, consider applying!
- We’re looking for authentic innovators to blaze new trails and you just may be the right person for this or another role
What the job involves
- The Director of Product Marketing is a key leadership role responsible for driving the development and execution of product marketing and customer evangelism strategies that fuel the company’s growth
- At the core of this role is the mandate to unblock and elevate the story that CISOs and security leaders care about—crystallizing Thoropass’s value proposition in a way that sales can confidently deliver and that translates into measurable improvements in win rates
- You’ll be our expert at the intersection of the industry, competition, and our customers
- Your goal is to be a catalyst for all GTM teams—marketing, sales, partners—equipping them with a powerful, repeatable narrative rooted in buyer needs, especially those of CISOs
- You will report to the VP of Marketing and immediately manage one direct report, with the opportunity to grow your team
- You’ll lead cross-functional projects that drive product awareness, internal enablement, and customer engagement
- We love collaborating and seeing each other succeed—teamwork is everything
- We set clear expectations through quarterly OKRs and align our goals to company-level revenue targets
- We’re a data-driven team with visibility into performance
- In partnership with the VP of Marketing, you will develop quarterly plans and annual strategies, recommending the budget, channels, and resources needed to drive product awareness, adoption, and a compelling CISO-ready narrative that accelerates deal momentum
- The marketing team at Thoropass is highly visible across the organization and a core driver of our current and future growth
- Unlock a compelling story that CISOs care about, clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates
- Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides
- Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative
- Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders
- Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story
- Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative
- Conduct market research and analysis to inform product positioning, messaging, and GTM strategies—grounding our story in real customer insight
- Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value
- Drive thought leadership and industry presence through conference speaking, content development, and expert commentary—advancing Thoropass’s voice in conversations that matter to CISOs
- Communicate plans, expectations, and results to senior leadership and marketing peers
- Be a supportive teammate who contributes to a collaborative, high-performance culture
Our take
If you’re a growth-stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. However, becoming SOC 2 compliant can be expensive, time-consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, which already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Ogilvie
(Co-Founder & Executive Chairman)Began their career as a Research Analyst at EverFi before moving on to become Project Manager at On Deck Capital. They also served as the CEO at Yhat (acquired by Alteryx) and then went on to become Director of Product Management.
Eva Pittas
(Co-Founder & COO)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Co-Founder & CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virginia, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. Then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
Share this job
View 2 more jobs at Thoropass