Lifecycle Operations Manager, Upside
$132-146k
+ Equity (ISOs)
More information about location
3+ days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$132-146k
+ Equity (ISOs)
More information about location
3+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of marketing technology, data pipelines, and cross-functional enablement
- 5+ years of experience in lifecycle marketing operations or marketing technology, ideally within a B2C environment
- Hands-on experience managing automation tools like Braze, Iterable, Salesforce Marketing Cloud, or similar platforms
- Hands-on experience working with customer data platform (CDP) tools like Segment
- Strong understanding of data structures, ETL pipelines, and event-based user tracking; comfort working with data and querying tools is a plus
- Experience partnering with engineers, analysts, and marketers to translate business goals into technical solutions
- Diligent and dedicated to quality assurance, with a focus on scalability
- Ability to thrive in a fast-paced, collaborative environment and juggle multiple priorities with grace
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field is preferred
- Data-centric decision maker with a test-and-learn mentality. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results
- A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams
What the job involves
- We’re hiring a Lifecycle Operations Manager to join our Lifecycle Marketing team at Upside. This person will play a key role in enabling the infrastructure, data systems, and operational processes that power our lifecycle marketing engine
- You will partner closely with lifecycle marketers, engineers, analysts, and product teams to build scalable foundations for sophisticated, personalized, and high-performing campaigns
- Lifecycle Ops & Enablement: Partner with marketers to translate strategy into execution by building and managing the workflows, processes, and systems that enable campaign delivery at scale
- Data Infrastructure & Pipelines: Work cross-functionally with Data and Engineering to ensure access to clean, reliable, and real-time data that fuels audience targeting, personalization, and measurement
- Audiences & Segmentation: Design and maintain audience logic for lifecycle campaigns, helping marketers reach the right users with the right message at the right time
- Platform Ownership: Own and optimize our marketing automation platforms, including configuration, integration, troubleshooting, and documentation of core systems and processes
- Product & Tech Coordination: Partner with team members to evaluate and implement new tools, channel capabilities, and technologies that enhance our lifecycle operations toolkit
- Testing & Deployment: Support the QA and deployment of lifecycle campaigns, including setting up experiments, verifying dynamic content, and maintaining process excellence across initiatives
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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