Junior Country Manager, Bumble Inc.
Netherlands & Belgium, Dutch Speaker
Online dating & networking app
Job no longer available
Online dating & networking app
1001+ employees
Job no longer available
1001+ employees
Company mission
To create a world where all relationships are healthy and equitable.
Role
Who you are
- A track record as a brand marketer of 4-5 years with experience directing highly visible integrated marketing campaigns in the NL/BE region
- Extensive experience managing and executing large scale, cross-functional consumer campaigns at a brand or agency
- Experience driving customer acquisition through the implementation of digital and traditional media strategies
- You’ve brought to life strategic integrated marketing campaigns, application of research/insights, brand strategy, brand positioning, channel & comms planning, and campaign measurement & reporting
- You’ve previously leveraged consumer research and data to drive actionable insights to inform marketing strategy
- Demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
- Experience managing multiple campaigns at the same time, and working with different internal and external teams to ensure programs are launched seamlessly, and to the highest impact
- Concrete/hands-on/operationally motivated
- Strong budget and project management skills, attention to detail and communication
- Excellent communication and written skills both in English; Dutch native
What the job involves
- Reporting to the Fruitz Regional Director D/A/CH & NL/BE, this position will focus on spearheading the development and execution of large-scale consumer campaigns that are culturally relevant to Fruitz users as well as drive growth for Fruitz in the Netherlands and Belgium rooted in FRUITZ core mission of helping people find what they are looking for
- Plan and deliver high-impact consumer campaigns across multiple consumer touchpoints and across creative, content, partnerships, and product marketing to deliver a coordinated plan with a clear proposition
- Be the day to day lead to brief and implement the media planning and buying for local brand campaigns (strong familiarity with traditional ATL as well as digital media)
- Craft and deploy influencer campaigns and experiential marketing aligned with the regional strategy
- Guide creative development via internal creative stakeholders and external agencies
- Develop measurable KPIs and track the performance of campaigns to provide data-backed insights to optimise campaigns and find new opportunity areas
- Drive alignment with cross-functional teams to deliver integrated marketing campaigns
- Cross-functional teams include: Consumer Insights, Communications, Media, Creative, Media and Advertising Agencies, Growth Marketing
- Develop and share channel marketing best practices and benchmarks
- Drive growth and impact across all key business KPIs: brand health and new user growth
- Develop briefs to clearly communicate strategic plans to senior leadership, cross-functional partners and to the broader organisation
- Manage allocated marketing budget across brand channels
Salary benchmarks
Our take
Since launching in 2014, Bumble has been one of the fastest growing dating apps in the world. It now boasts over 12.3 million monthly active users, and is consistently in the top 10 of lifestyle apps in the US.
Bumble's founder was a co-founder and VP of Marketing at Tinder (she ultimately left among allegations of sexism at the company). This would have given her great insights and experience into the dating market as it began to come online - enabling the company to build for what people want.
Bumble's selling point, as it competes with a pile of other dating apps, is that is empowers women to make the first move by giving them the ability to control the conversation. This has certainly proved popular, and is no doubt one of the reasons behind its success so far.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2014
$10m
EARLY VC
Total funding: $10m
Company benefits
- Unlimited paid time off
- Company-wide week off twice a year
- Focus Fridays
- Family & compassionate paid leave
- 26 weeks parental leave
- Equity
- Private Medical Insurance
- Private Dental Insurance
- Maven Fertility Access
- Lunch and snacks in the office, 3 days a week
- Learning & Development Budget
- Wellness and gym allowance
- Premium app access
- Bumble Merch discounts
- Pension up to 6% match
- Income protection
- Life Assurance
- Eyecare Vouchers
Company HQ
Rosedale, Austin, TX
Leadership
Whitney Wolfe Herd
(Executive Chair)Former CEO of the company. Previously Co-founder and VP of Marketing at Tinder.
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