Senior Manager of Integrated Marketing, Sendoso
Integrated gifting platform for driving business revenue
Job no longer available
Integrated gifting platform for driving business revenue
201-500 employees
Job no longer available
201-500 employees
Company mission
To help businesses to build more meaningful relationships with their customers throughout the buyer journey.
Role
Who you are
- This role is ideal for someone who has mastered demand generation, integrated marketing, and campaign planning/execution at a mid-career level (manager/senior manager) and is ready to execute at the next level
- This means a combination of strategic thinking, planning and prioritization with the hands-on drive to execute, unblock and measure the success of your plans independently
- The right person excels at building, reporting on, and optimizing delightful, impactful integrated programs and events that drive pipeline and revenue
- 6 years of demand generation/integrated campaign marketing and event experience
- Using content marketing, events and gifting/direct mail to connect with people in a meaningful way and drive marketing results is a superpower of yours
- Experience managing and collaborating with agencies/consultants on successful integrated marketing programs
- Can showcase examples of the exceptional programs you’ve built to drive pipeline with integrated programs
- Passionate about creating a buying experience that puts the customer at the forefront of every decision and elevates the overall journey our customers take as they interact with our brand
- Very organized and execution-oriented
- A passion for data analysis and using data to drive incremental improvements and steady growth
- An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
- Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
What the job involves
- Sendoso is looking for a Senior Manager, Integrated Marketing to lead our inbound pipeline generation efforts
- Reporting directly to the SVP of Marketing, you will focus on architecting and executing integrated marketing programs that increase positive awareness, inspire trust and drive new business and expansion pipeline
- You’ll partner closely with the SVP of Marketing and the Marketing team to prioritize key areas of focus with respect to quarterly goals
- Collaborate with internal and external experts to create useful and share-worthy multimedia content (reports, playbooks, webinar series, etc) that feeds our programs
- Leverage all of the channels listed below (and more) to create brilliant pipeline-generating programs, including:
- Targeted direct mail and gifting campaigns
- In-person and virtual events
- Organic social
- Paid social
- Paid sponsorships
- SEO
- SEM
- Develop delightful, best in class signal-based ABM programs, leveraging Sendoso and tools like UserGems and 6Sense to build dynamic account lists and engage, multithread into and convert best-fit, high intent target accounts
- Collaborate with the Sales team and our partners to optimize and scale our partner marketing strategy
- Plan and execute our conference and field event strategy, getting Sendoso in front of the right people/companies and bringing prospects and customers together
- Be an authority on the engine that drives inbound pipeline growth for our business and share your insights internally and externally (we believe in learning/building in public)
- Dig into the data: interpret multitouch and SFDC reports, obsess over pipeline and conversion numbers and build/own dashboards that will help direct your strategy and quarterly/annual forecasts
- Help us craft a delightful and effective online buying experience that puts the buyer first every step of the way
- Build a culture of consistent, focused experimentation and optimization to improve channel performance
- Work cross functionally to drive alignment and develop strong relationships within marketing and with Sales, Product and CX
Our take
Sendoso’s self-coined “sending platform” allows companies to send direct mail, personalized gifts, handwritten notes and other physical products (including perishables) to potential and existing customers and partners. Essentially, the company offers an integration of digital and physical marketing, sales, and analytics services.
Serving big brands like Comcast and Lenovo, the company has made a splash with its innovative approach, and has been recognized as a leader in the field. Its challenge moving forward is to ensure that the service remains scalable, which it hopes to achieve with the roll-out of more and more integrations, with the likes of Marketo, Hubspot and Salesforce.
To capitalise on the momentum it has built so far, Sendoso has focussed on building out its go-to-market leadership team and introducing new features and tools to its offering. In 2023, the company also launched 'Event Fulfillment', which is designed for storing and shipping products to conferences and trade shows
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES C
Feb 2020
$40m
SERIES B
Total funding: $153m
Company benefits
- We work sane, sustainable and flexible working hours
- We offer “take what you need” PTO, and have a genuine, supportive culture around work life balance and boundaries
- We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization
- Some of us work near or in corporate offices, but many of us work remotely full time
- You are empowered to choose the environment that maximizes your happiness, engagement and ability to reach our shared goals
Company HQ
Financial District, San Francisco, CA
Leadership
Kris Rudeegraap
(Co-CEO & Co-Founder)They started their career by founding Innovation Association in 2006, before starting AllStudentRentals and working at YapStone for 3 years. After a combined 4 years at Piqora and Talkdesk as an Account Executive, they co-founded Sendoso in September 2016.
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