Senior Copywriter, Wpromote
Brand Creative
$95-115k
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$95-115k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- You need to be comfortable and confident pitching new business, presenting ideas to clients, and crafting work that makes an impact at the highest level
- Bonus points if you’re part of an established creative team with a Sr Art Director, but it’s not mandatory
- 7+ years of experience as a Copywriter at a top creative agency on a variety of clients across multiple industries
- A portfolio of award-winning, full-funnel, brand-driven work that demonstrates big-idea thinking, strong storytelling, and versatility across media
- Strong experience thinking conceptually, writing in multiple formats, and developing multi-platform campaigns, from TV and CTV to digital, social, and everything in between
- A self-starter mindset with the ability to build creative presentations that convey your ideas independently
- A passion for culture, language, and crafting words that move people
- Proven experience pitching and winning new business, as well as confidently presenting work internally and to clients
- Hands-on production experience, including working with directors, editors, and producers to bring scripts to life
- The ability to balance conceptual thinking with precision writing, ensuring both big ideas and small details are executed flawlessly
- The ability to thrive in a collaborative, high-energy environment with no ego—just a drive to make big ideas and great work come to life
- Confidence in presenting, sharing, and selling your work to clients and internal stakeholders at all levels
- Proficiency in Google Suite of products
- Experience identifying, briefing, and working with Paid Influencers and UGC creators
What the job involves
- Wpromote is expanding our Creative Brand advertising capabilities, and we’re looking for a Senior Copywriter to join our growing team
- As a Senior Copywriter, you’ll be responsible for developing smart, compelling, authentic and unexpected brand narratives that break through culture and capture audience attention
- You’ll collaborate closely with Art Directors, Designers, Motion teams, Strategists and other members of our team to create sharp, effective, and resonant work
- Concepting and writing big-idea, brand-building campaigns that span TV, CTV, digital video, social, and beyond
- Working on various clients and projects simultaneously, as well as jumping in on new business pitches and internal projects as needed
- Crafting sharp, engaging, and culturally relevant brand messaging that resonates with audiences
- Collaborating with Art Directors, Designers, Motion teams, Producers and Strategists to push creative to its highest potential
- Working in tandem with other agency partners across Media, Client Services and Project Management to ensure your work is on-track, on-brief and on-time
- Pitching and selling creative ideas internally and externally to clients, from brand managers to CMOs, with clarity and confidence
- Developing versatile, brand-specific copy that adapts seamlessly across platforms and formats across the entire funnel
- Working closely with directors, editors, and production teams to ensure writing and storytelling come to life powerfully
- Staying ahead of trends in marketing, culture, and brand voice, ensuring your work feels fresh, modern, topical and unexpected
Application process
- PLEASE INCLUDE A LINK TO YOUR PORTFOLIO. IF YOU HAVE A PASSWORD, PLEASE PROVIDE YOUR PASSWORD
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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