Vice President of Digital Marketing, Procore
$247.2-339.9k
+ Bonus Incentive Compensation
Construction management platform
Be an early applicant
Construction management platform
1001+ employees
Be an early applicant
$247.2-339.9k
+ Bonus Incentive Compensation
1001+ employees
Company mission
To connect everyone in construction on a global platform.
Role
Who you are
- Bachelor’s or Master’s degree in Marketing, Business, or a related field–or equivalent experience
- 15+ years of experience in digital and analytical marketing, with at least 10 years in a leadership role
- Expertise in SEO, content marketing, website management , marketing analytics, email marketing, CRM, content marketing, and demand generation
- Experience with MarTech tools, analytics platforms, and marketing automation
- Data-driven mindset with a deep understanding of marketing metrics and performance analysis
What the job involves
- We are looking for a Vice President of Digital Marketing to join Procore’s Marketing Leadership Team
- This leader is responsible for developing and executing a comprehensive content and website experience to drive customer reach & engagement that ultimately drives long-term efficient revenue growth
- The VP of Marketing collaborates closely with cross-functional teams, including global integrated marketing, brand, communications, product marketing, analytics, and others to align marketing strategies with business objectives
- This position reports into the Chief Marketing Officer and has the opportunity to be based in one of our US office locations or work remotely from any US location
- Lead a team focused on improving the lives of everyone in construction through educational content, community and web experiences
- Develop and implement a high-impact content, SEO, and community strategy that reaches and engages existing and potential customers
- Develop and execute a prioritized roadmap that results in a world class website experience on Procore.com
- Utilize A/B testing, conversion rate optimization (CRO), and analytics to enhance marketing performance from digital channels
- Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting
- Monitor and analyze key website, SEO, and funnel metrics performance to drive continuous improvement and communicate team performance
- Stay ahead of emerging digital trends, technologies, and competitive strategies
- Build, lead, and mentor a high-performing marketing team
- Foster collaboration between our marketing, sales, product marketing, analytics, and marketing operations teams to achieve team, marketing, and broader company objectives
- Partner with external agencies and vendors to support marketing initiatives as needed
Application process
- We are looking for someone to join us immediately
Our take
Construction tech company Procore offers a cloud-based construction management platform. With substantial productivity gains and cost reductions on the table for construction companies that digitize more efficiently, Procore’s offerings are an attractive prospect for those operating in the industry.
Founded in 2002, Procore now serves over 15,000 businesses, providing a range of products for preconstruction, project management, and resource and financial management. Its platform is built atop multi-zone cloud infrastructure, and is able to house every app, document, and person involved in projects, providing visibility that simplifies processes for everyone involved.
With promising stock performance and a legacy position in the construction tech sector, Procore seems likely to continue a steady upward trajectory in this growing market. The company published its first Environmental, Social and Governance report in 2022, highlighting its commitment to work towards a more sustainable future, and has continued to develop integrations and partnerships to improve its offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2020
$150m
LATE VC
Sep 2019
$94.9m
SERIES I
Total funding: $567.8m
Company benefits
- Comprehensive healthcare benefits, long-term disability, life insurance and other wellness resources
- Values-driven PTO that is based on openness, ownership and optimism – take the time you need when you need it
- Retirement benefits such as a 401k or RRSP with employer contribution (varies by country).
- Employee Stock Purchase Plan for eligible employees
- Employee enrichment program with classes and programs for personal and professional development
- Procore Perks - a reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness
- Family building benefits including fertility treatments (with some medical plans) and cash benefits to support adoption and surrogacy
Company HQ
Carpinteria, CA
Leadership
Tooey Courtemanche
(CEO)Worked as a Software Engineer at Skip Steveley & Associates after graduating from the University of Arizona. They were also CEO of Webcage, a software consultancy company.
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