Commercial Marketing Performance Manager, Lloyds

• We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you
• We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment
• Commercial & strategic foresight (5+ years)
• Strong understanding of revenue drivers, return on investment, cost management and value creation
• Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
• Performance & trading management (5+ years)
• Experience running in-year trading cycles and tracking performance against targets
• Ability to identify risks and opportunities early and adapt plans at pace
• Analytical & data expertise (5+ years)
• Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
• Strong experience using data to inform decisions, challenge assumptions and optimise outcomes
• Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis

Desirable

• We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business
• Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence
• The role sits within our Strategy & Performance team
• As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact
• Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance
• This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace
• We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience
• This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing
• You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets
• This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions
• Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically
• Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making
• Identifying risks and opportunities early, and driving timely interventions to stay on track
• Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance
• Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis
• Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value
• Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time
• Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes
• Driving consistency in how marketing performance is measured, evaluated and improved across the team
• Creating clear, compelling narratives that translate complex performance data into actionable insight

• End Date: June 28, 2026