Content & Creative Executive, Numan

• Brings 2+ years of professional experience within content creation, social media management, or creative marketing teams
• Demonstrates a deep, intuitive understanding of TikTok, Instagram Reels, and the evolving mechanics of short-form video conversion
• Possesses proficient, hands-on experience with video editing tools (such as CapCut, Premiere Pro, or similar) and design platforms (such as Canva, Figma, or Adobe Creative Suite)
• Exhibits excellent copywriting and storytelling skills with a sharp eye for commercial hooks
• Is highly organized, proactive, and exceptionally skilled at managing multiple asset-production timelines simultaneously
• Thrives within a fast-paced, performance-driven environment where creative testing velocity is highly valued

Desirable

• We are looking for a Content & Creative Executive to help build our VMS (Vitamins, Minerals, and Supplements) content engine
• This role is a dynamic blend of content strategy, creative execution, and creator management designed to drive customer acquisition and scaled sales performance across our core digital storefronts
• In this position, you will be the driving force behind our always-on creative asset pipeline, directly impacting how our brand scales on high-growth channels like TikTok Shop, Amazon, and Numan.com
• You will work within a lean, agile marketing ecosystem, collaborating directly with our Brand, Social, Growth, and Commercial teams
• This cross-functional setup ensures that your creative assets are perfectly aligned with our commercial strategies, conversion optimization experiments, and broader brand narratives
• Planning structured content calendars and continuously developing fresh, high-converting content concepts
• Researching digital trends and rapidly translating them into engaging hooks, scripts, and creative marketing angles
• Writing clear, comprehensive creator briefs and coordinating our network of UGC (User-Generated Content) creators
• Editing short-form videos and designing polished static assets for multi-channel distribution
• Creating and optimizing high-performing creative assets across Amazon, Numan.com, CRM flows, and our social media channels
• Analysing creative performance metrics to extract insights and continuously iterating on your designs to improve performance
• Working hand-in-hand with the Brand, Social, Growth, and Commercial cohorts to maintain a highly velocity, always-on content pipeline
• Success Measures:
• Consistent delivery of high-quality, on-brand creative assets
• Increased content output and testing velocity across acquisition paid channels
• Measurable improvement in creative performance across both paid acquisition and owned ecosystem channels
• Faster turnaround times from initial conceptualization to final published content
• Seamless, efficient coordination of creators and external creative production pipelines