Email Marketing Specialist, inriver

• We are seeking highly collaborative, data-driven, and solutions-oriented individuals to join us on the journey to making inriver the #1 leading PIM in the enterprise and mid-size market
• This role requires a deep understanding of email marketing best practices, marketing automation, and CRM systems
• 2+ years of hands-on experience using email marketing platforms such as Pardot, Marketo, Eloqua, Act-On, or HubSpot
• Proficiency in HTML and CSS coding for email templates; experience with coding for different email clients preferred
• Proven track record of developing and executing successful B2B email marketing strategies and campaigns
• Experience with CRM systems, preferably Salesforce
• Strong analytical skills with the ability to use data to drive decision-making and measure marketing performance
• Advanced proficiency in MS Office, especially Excel and PowerPoint
• Bachelor’s degree (BA/BS) or equivalent work experience

Desirable

• The inriver Global Marketing team is a diverse and ambitious group distributed across North America, Sweden, and the Netherlands
• Tasked with elevating the inriver brand within the PIM industry and driving new business pipeline, the Global Marketing team plays a critical role in achieving inriver’s growth goals in the coming years and beyond
• As the Email Marketing Specialist on the Global Marketing team, you will play a pivotal role in developing and executing B2B email marketing strategies aimed at driving engagement and pipeline growth
• You will focus on nurturing relationships with existing inriver customers and prospects who fit our Ideal Customer Profile (ICP) in mid-market and enterprise manufacturing and retail sectors across North America and Europe
• Develop and execute end-to-end email marketing strategies using Pardot, targeting key audiences within our ICP
• Utilize Salesforce and Pardot databases to segment audiences based on behaviors, demographics, and intent
• Implement A/B testing strategies to optimize email content and performance
• Collaborate with cross-functional teams to execute lead nurturing, customer marketing, and channel marketing programs
• Build and deploy visually compelling email templates that align with inriver’s brand identity and are optimized for conversion
• Act as a marketing automation expert, managing email campaigns and providing insights to optimize performance
• Generate KPI reports for email marketing campaigns, providing strategic insights and recommendations for improvement
• Stay updated with email marketing trends and ensure compliance with relevant laws and regulations (e.g., CAN-SPAM, GDPR)