Senior Campaigns Manager, Fireblocks
Payments
$121-159k
This range is specific to New York City and may vary for other locations
Helping financial institutions securely transfer digital assets
Be an early applicant
Helping financial institutions securely transfer digital assets
501-1000 employees
Be an early applicant
$121-159k
This range is specific to New York City and may vary for other locations
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- The ideal candidate will be highly adaptable, have a great understanding of marketing and sales funnels, and make data-driven decisions
- Have a minimum of 7+ years of experience in B2B marketing, preferably in a demand generation or campaign marketing environment
- Have a strong background in campaign development and program execution
- Have a minimum of 2 years in the payments space
- Thrive in a hyper-growth environment
- Can manage multiple projects simultaneously with exceptional attention to detail
- Present program strategy and plans clearly - and can collect and act on feedback from various stakeholders
- Have a data-driven mindset and are passionate about impacting revenue goals
- You have experience using marketing automation, CRM & Sales tools (Hubspot, Salesforce and Outreach a plus)
- You’re hands-on, curious, and love to explore new ideas and tools
- Excellent project management skills with an ability to prioritize independently
What the job involves
- We’re looking for a dynamic marketing manager to join our growing marketing team at Fireblocks
- You’ll be responsible for leading our payments market penetration initiatives - developing, executing, and influencing full funnel programs to drive awareness and demand across the globe
- In this role, you’ll work in lockstep with product marketing, digital marketing, regional marketing, and GTM leaders to align inbound and outbound campaigns
- Driving the strategy, development, and execution of product and vertical-focused marketing campaigns
- Budgeting, measuring, and ROIing. You’ll be in control of each campaign’s plans and execution (including but not limited to: webinars, digital advertising, virtual events, and email campaigns)
- Defining and rolling out inbound and outbound programs specific to product-focused pipeline growth. You’ll leverage team resources to drive a creative and messaging strategy, as well as SEO and paid digital program execution
- Enabling regional marketers across the globe to launch campaigns and events
- Goal setting for all programs, awareness through demand - tracking program results, measuring program success, reporting metrics to stakeholders and GTM teams, and recommending optimizations and improvements for future campaign cycles
Our take
The derivatives market has always been attractive for larger investors, but one of the biggest hurdles they needed to overcome has to do with capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
By trying to make digital asset trading more secure, Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Cryptocurrencies are known for being notoriously unstable in their value but when traded properly, can be hugely profitable. Fireblocks believes that their cybersecurity services will make the industry seem safer and thereby make it more attractive to new participants.
In fact, Fireblocks are already on to something here. Now that cybersecurity standards have been boosted, a whole new crop of institutional entities has already set up shop in the crypto world. The more that follow suit, the more stable the market becomes - and the more potential clients Fireblocks can access. If Fireblocks can make digital assets both accessible and secure for mainstream traders, as they are doing through partnerships with the likes of CoinTrade, they have a huge potential market waiting to be tapped into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Work from home opportunities
- The opportunity to learn from and collaborate with leading industry professionals on cutting-edge financial and security technology in a fast-paced, creative environment
- Ability to have a direct impact on an exciting product and the user experience
- Competitive salary, benefits, and equity
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(VP R&D)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CTO)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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