Associate Manager for Consumer Content Communications, Spotify
$90.7-129.5k
+ Equity
1-2 days a week in office
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$90.7-129.5k
+ Equity
1-2 days a week in office
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- The ideal candidate applies creative thinking and strong media relationships to drive consistent output via consumer and traditional press, owned channels, influencers and social media
- We are seeking a self-starter and publicity expert who is eager to dive in and make impact via creative activations and storytelling
- You have 4+ years of proven experience working in consumer communications roles for digital, entertainment or media companies and/or their agencies preferred
- You have a consistent record of successful media relations and securing high-impact coverage with traditional press as well as social and influencer channels
- You possess a strong understanding of the digital consumer landscape and are proficient digital creators on Spotify, inclusive of authors, podcasters and video creators
- You have a passion for fan culture and data with a creative eye for compelling storytelling
- You have positive relationships with consumer and lifestyle media and influencers
- You are strategic, proactive, and results-oriented. You can work efficiently in a fast-paced environment under pressure without sacrificing attention to detail
- You are a strong collaborator, great teammate, and self-motivated, independent worker with a hands-on approach and the ability to prioritize tasks effectively and pivot quickly
- A strong written and verbal communicator who is proficient in AI tools
What the job involves
- Spotify’s Global Communications team is seeking an Associate Manager for Consumer Content Communications with a focus on Podcasts and Audiobooks
- This role will support Spotify’s growing podcasts, audiobooks and video businesses through cultural storytelling, data-driven trends and social-first tactics to impact and drive awareness with consumers
- You will sit on the Consumer Communications team and work closely with global Creator Communications counterparts in addition to Consumer Marketing, Global Editorial and Content and Publishing Partnerships teams across Podcasts, Video and Audiobooks
- Develop and implement comprehensive consumer communications strategies for Spotify's podcast and audiobooks content, in addition to priority authors, video creators and podcast creators
- Lead global trends and data storytelling work-stream for podcast and audiobook verticals, working closely with the music and brand teams for collaborative storytelling opportunities
- Identify and craft compelling stories via an always-on approach that resonate with consumers, highlighting the outstanding value proposition of Spotify's podcast, video and audiobook experiences
- Bring these stories to life through a multi-layered approach, using traditional earned media, earned influencer relationships, social media channels, and strategic events
- Build and maintain positive relationships with key media contacts, influencers, and internal stakeholders across the Spotify business
- Leverage cultural moments to proactively identify and pitch relevant stories about audiobooks, podcasts and video
- Collaborate with Consumer Marketing and Editorial teams to support key campaigns
- Collaborate with the broader Communications team including to support tent-pole moments for the company and ensure consistent messaging across all platforms
- Work closely with PR agencies and consultants
- Stay up-to-date on trends, competitor activities, and emerging communications best practices
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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