DACH Marketing Manager, Ahrefs

Salary not provided

Senior and Expert level

Remote from Europe, UK

SEO tool developer

Be an early applicant

SEO tool developer

101-200 employees

B2BMarketingAnalyticsDigital Media

Be an early applicant

Salary not provided

Senior and Expert level

Remote from Europe, UK

101-200 employees

B2BMarketingAnalyticsDigital Media

Company mission

To deliver up to date breaking industry news coverage and original analysis to marketing professionals.

Job

Company

Role

Who you are

5+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences, creating promotional materials, and organizing local meetups
Good knowledge in using Ahrefs product and understanding of its application in the German market
Experience in SEO is considered a big plus
Proven track record of developing and executing successful marketing strategies in the German market for global companies
Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with)
Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
Native in German and fluent in English, both written and verbal

What the job involves

As Ahrefs continues to experience strong growth, particularly in German speaking markets, we are seeking a dynamic and hands-on DACH marketing manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing, this is a brand new role that will be a key part of our passionate and talented global marketing team
Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix
Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets
Manage all German related marketing activities including content creation, events, partnerships, and public relations
Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center
Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
Report on performance to senior leadership

Our take

Ahrefs promises its services are all marketing professionals need for their websites to rank higher and get more traffic. Trusted by marketers of Facebook, eBay, Linkedin, Adobe, Uber, and so on, Ahrefs is an all-in-one SEO toolset and provider of free educational materials for marketing professionals.

The Singapore-based start-up updates its index with the freshest backlinks on the internet every 15 minutes, and its crawler process up to 8 billion pages a day, making it the fifth most active crawler on the web.

In 2022, the company invested $60 million of resources into designing and building its own search engine called Yep. In doing so, Ahrefs will be able to run its own search index, rather than relying on APIs on Google or Bing. The start-up’s CEO has long been a critic of Google and the way it handles its data and in 2023, it's released its own book on the building blocks of SEO.