UX Researcher, Picnic Technologies
Dutch Speaker
1+ day a week in office
Supermarket on wheels
Open for applications
Supermarket on wheels
1001+ employees
Open for applications
1+ day a week in office
1001+ employees
Company mission
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Role
Who you are
- BSc. or MSc. degree in a relevant field, such as Industrial Design, Human Computer Interaction Interaction Design, Product Design, Consumer Behaviour, CMD
- Black dot
- 0-3 years of experience as UX Researcher
- Analytical eye: You’re not a data wizard, but you’re familiar with Excel and know how to visualise and interpret data
- Ability to reason on high level about various topics, to quickly understand and discuss both business and technical concepts
- Excellent communicator: You know how to strike up a conversation with anyone and know how to present insights succinctly
- Flexibility: Agile approach and ability to learn on the go
- Creativity: Outside-the box thinking and passion for details
- Affinity for or previous experience with digital design is a plus
- Fluency in both Dutch and English. German and French are a plus
What the job involves
- We are looking for a UX Researcher to strengthen our growing UX Research team
- As our UX researcher, you will work collaboratively with Data Analysts, Product Owners, and Designers to develop the full user experience of Picnic’s products
- With an open personality, you’re able to empathize with end-users on a weekly basis, whether that’s by guiding users through prototypes or investigating a new topic
- Half of the week, you initiate, plan and execute hands-on research activities
- The other half is used to observe and analyse user behaviour and communicate those insights effectively to various teams and stakeholders
- You experiment with research approaches to answer important questions:
- How can we make in-app customer service more accessible?
- How do customers decide what to eat?
- How can we make delivering our groceries safer for our runners?
- Every week presents new challenges to explore, frame and evaluate
- Understanding both the big picture and the details, you examine insights from unique angles to bring a deeper understanding of customer experience and provide testable hypotheses
- You combine quantitative and qualitative insights to help build new design features
- You are an instigator, outcome-driven and an excellent communicator
- Your ideas make customer interaction more tailored, developed and engaging
- With both curiosity and initiative, you drive design decisions to help shape the future of in-app grocery shopping
- Take ownership of research activities to bring deep level insights
- Provide new hypotheses to test and explore
- Collaborate with designers and test prototypes on a weekly basis
- Document sessions and present actionable insights to both consumer-facing and employee-facing teams
- Be the face of Picnic and engage with customers
- Strive for continuous improvement to take our UX team to the next level
Our take
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2025
$495.6m
GROWTH EQUITY VC
Jan 2024
$409.2m
LATE VC
Total funding: $1.9bn
Company benefits
- Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
- At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
- Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
- Access to Openup and Lepaya trainings
- Pension Plan
- Flexible/Hybrid Work Model
- 25 Days Vacation
Leadership
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
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