Paid Media Manager, Cision

Salary not provided

Google Analytics

Google AdWords

Senior and Expert level

Remote from UK

More information about location

PR and marketing software

Posted today

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Posted today

Salary not provided

Google Analytics

Google AdWords

Senior and Expert level

Remote from UK

More information about location

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

Proven experience in paid media, digital marketing or performance marketing, with ideally 5+ years' experience managing campaigns across multiple digital channels
Strong understanding of paid search, paid social and digital advertising principles, including campaign planning, optimisation, targeting and performance measurement
Experience using advertising and analytics platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, or similar tools
Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations
Experience monitoring campaign performance and implementing optimisation strategies to improve results and return on investment
Excellent communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative and business teams
Strong organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment
High attention to detail and a commitment to delivering accurate, high-quality work
A proactive approach to problem-solving, with the ability to identify opportunities and drive continuous improvement
A bachelor's degree in Marketing, Business, Communications or a related field is desirable, or an equivalent combination of education, training and relevant experience

What the job involves

As a Paid Media Manager, you will lead the planning, execution, and optimisation of paid media campaigns across digital channels with a primary focus on paid social (LinkedIn, Meta) driving demand generation, audience engagement and business growth
You will leverage data, insights and testing methodologies to maximise campaign performance, identify new opportunities and deliver measurable results
Working closely with cross-functional teams, you will translate marketing objectives into effective media strategies while ensuring campaigns are executed efficiently, on time, and in line with best practices
Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives
Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals
Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives
Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results
Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness
Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices
Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact
Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings
Ensure all paid media activities comply with internal processes, policies and quality standards
Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team
Support additional marketing initiatives and projects as required to meet evolving business needs

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In January 2025, Guy Abramo took over as CEO, having previously led legacy data management company GIS.