Senior Content Strategist, Clio

• 5- 8 years of experience in content marketing or content strategy, ideally in B2B SaaS, legal technology, Big Law or corporate legal departments
• Exceptional writing and editing skills: you produce clean, strategic, audience-right content with minimal oversight and can tell immediately when a draft is not there yet
• Strong editorial judgment and taste: you know what good looks like, can articulate why, and can help others get there
• Experience working within enterprise-focused content programs, supporting complex buying groups and longer sales cycles
• Comfortable taking direction and running with it by asking smart questions upfront, filling in the gaps, and delivering work that is on-brief without needing to check in constantly
• Experience reviewing or editing the work of others, formally or informally
• Comfortable owning a vertical or content type end-to-end, with the ability to shift focus as priorities change
• Strong cross-functional collaboration skills; able to build relationships with Sales, PMM, and Demand Generation and get useful things out of those conversations
• A genuine curiosity about the product: you will be expected to get hands-on with Clio’s products to understand what it does and how enterprise customers use it. You don’t need to arrive with that knowledge, but you need to be the kind of person who goes and gets it
• Strong brand instincts and a sharp ear for when AI-generated copy sounds like AI. You know how to use these tools to move faster without letting them flatten the voice
• Proficiency with AI writing and research tools is required, including Claude, Gemini, and ChatGPT. Candidates must be able to speak to live, practical examples of how they incorporate these tools into their content workflows

Desirable

• We're hiring a Senior Content Strategist to join our Enterprise Content Team in Toronto
• This is a 12-month contract to cover a maternity leave
• This role is the Senior Manager’s right hand on the enterprise content team. You execute under direction, but you don’t wait to be told what to think. You bring editorial judgment and taste to everything you touch, own content programs end-to-end within your area, and help set the quality bar for the work that goes out
• You will work closely with the Senior Manager, Content Strategy, and alongside the Content Specialist, Enterprise by reviewing their work, collaborating on how to divide programs, and stepping in to elevate a draft or sharpen a brief. Depending on your experience, you may own a specific vertical such as Big Law or Corporate Legal, or take the lead on long-form content while your counterpart handles short-form. The division of work shifts based on what the business needs; what stays constant is the expectation that you bring your best judgment to whatever lands on your plate
• The Enterprise team operates with the speed and resourcefulness of a startup within a scaled organization. Priorities shift, timelines compress, and the best work gets done by people who move quickly without waiting for perfect conditions
• Produce polished, publication-ready content across formats including whitepapers, reports, executive briefs, case studies, webinars, and campaign content packages independently and with minimal revision cycles
• Write video scripts for thought leadership content including keynotes, long-form LinkedIn video, and executive-led formats capturing a named leader’s voice authentically while keeping the content sharp, on-message, and audience-right
• Bring editorial judgment to every piece, from executing a brief to sharpening the angle, and making calls on what will resonate with enterprise audiences
• Use AI tools to move faster, while holding a high bar for voice and brand consistency and knowing when a draft needs a light edit versus a full rewrite, and being honest about the difference
• Own content programs end-to-end within your vertical or content type, from brief through delivery, performance analysis, and iteration
• Adapt fluidly between long-form and short-form, or between verticals, based on team needs and business priorities
• Review and provide editorial feedback on first drafts produced by the Content Specialist, raising the quality of the work before it reaches the Senior Manager
• Help the Specialist sharpen their instincts over time through clear, direct feedback that is grounded in audience insight and content strategy
• Maintain a high and consistent editorial bar across all Enterprise content, regardless of who produced the first draft
• Contribute strategic thinking to content planning conversations by offering a point of view on what enterprise buyers need to hear, challenging assumptions, and flagging when an approach is off
• Partner with Product Marketing, Demand Generation, Sales, Legal Architects, and Customer Success to translate positioning and campaign objectives into effective content
• Surface insights from stakeholder conversations and cross-functional work that could inform content direction and bring them to the Senior Manager proactively
• Support ABM programs with targeted, account-specific content for priority enterprise accounts and segments
• Track performance of content within your ownership area and translate data into clear observations and recommendations
• Identify what is working, what is not, and why and come to the Senior Manager with a point of view, not just a report
• Contribute to content planning and calendar management in alignment with campaign priorities and market moments