Senior SEO Manager, Goldbelly
Gourmet food & food gift delivery
Job no longer available
Gourmet food & food gift delivery
101-200 employees
Job no longer available
101-200 employees
Company mission
Goldbelly's mission is to bring you comfort through food, whatever you dream of, wherever you are.
Role
Who you are
- Passion for SEO and Search Engine Marketing (SEM)
- At least 5 years of hands-on experience in all areas of SEO (technical, on-page, off-page, content)
- A proven track record of successfully implementing SEO strategies
- Proven experience in leading an SEO team
- Knowledge of current SEO development and best practices
- Outstanding ability to think creatively, strategically and to implement strategies effectively
- Experience with relevant tools (e.g. Google Search Console, Google Keyword Planner, Google Tag Manager, SEMRush, Moz, Google Analytics, Screaming Frog, etc.)
- Outstanding organizational, communication, and leadership skills
- Bachelor's Degree
What the job involves
- Establish and implement company-wide Search Engine Optimization guidelines and processes
- Conduct SEO audits
- Create and implement SEO strategies (technical, on-page, off-page, content)
- Track and monitor traffic, rankings, and other SEO metrics
- Track and fix SEO errors and issues
- Create SEO performance reports
- Create SEO insights reports for opportunities and risks
- Provide recommendations and manage strategies for content development for blog, social media, and YouTube channel
- Train co-workers on SEO
- Stay informed of SEO industry trends and development
Our take
Goldbelly connects customers to their favorite specialty artisans, restaurants, and food makers from cities around the US, no matter where they're based. Unlike more traditional food delivery platforms, most of the food on Goldbelly comes from restaurants that previously hadn’t shipped their specialty items, so ordering via its platform is often the only way to access a dish, unless you happen to live in the same city.
Along with other food delivery apps, Goldbelly received a big boost during the pandemic from new customers and restaurant partners alike, although it has an edge over competitors as its model never depended on local services being inaccessible.
Moreover, whilst direct delivery is a high-cost model, Goldbelly has been assisted by its customer base accepting the relatively high product and delivery expenses. It appears to have consolidated a market lead in a lucrative niche, but it will need to continue to innovate to stay ahead. Huge competitor Uber has now caught wind of the strategy and has launched a nationwide shipping program in the US, and more companies are sure to follow suit.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2021
$100m
SERIES C
Oct 2018
$20m
SERIES B
Total funding: $133.2m
Company benefits
- Medical, dental, and vision insurance
- Company HSA and Dependent Care FSA
- Generous paid-time-off
- 25% off Goldbelly
- Opportunities for upward mobility
Company HQ
Union Square, New York, NY
Leadership
Joe Ariel
(CEO)BA in Economics at Vanderbilt. Founder at Eats.com, became CEO of Delivery.com upon its acquirement of Eats. Founded Goldbelly in 2013.
Joel Gillman
(CTO)Extensive experience in Front End Engineering roles at agencies like Reindeer and startups like Blip.
Salary benchmarks
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