Go-to-Market Engineer, Lumiform

• You are analytical, creative, and deeply curious about how to drive growth using automation, tools, and data
• You are not afraid to test, fail, and optimise, and you know that speed is your advantage
• You bring a strong sense of ownership and enjoy turning messy processes into smart systems
• Are fluent in tools like Clay, n8n, Make, Zapier, or similar platforms
• Know how to write short, clear, and persona-specific email copy that converts
• Understand CRM data, targeting logic, and campaign structure
• Are familiar with deliverability best practices and how to avoid spam filters
• Are highly analytical and comfortable setting up tracking, dashboards, and testing
• Have studied business, marketing, or another analytics-focused field
• Are fluent in English and a clear communicator

Desirable

• We’re looking for a Go-to-Market Engineer to join our team at Lumiform! In this role, you’ll turn AI, automation, and creativity into tangible growth by building scalable workflows across Sales, Marketing, and Customer Success
• As a Go-to-Market Engineer, your mission is to unlock revenue growth by combining automation, AI, and experimentation into powerful go-to-market workflows
• You’ll sit at the centre of our growth engine, between Sales, Marketing, and Customer Success, and drive forward initiatives that deliver measurable results
• This is a business role focused on driving performance, not writing production code
• You will use tools like Clay, n8n/Make, ChatGPT, and Hubspt to build and launch creative, scalable campaigns, and identify new ways to engage and convert leads
• Build automated lead workflows for inbound and outbound campaigns, powered by data enrichment, triggers, and smart segmentation
• Design creative, high-converting outreach LinkedIn, email and calling campaigns that are hyper-personalised and timely
• Identify and act on the best times and ways to reach existing leads in our CRM
• Repurpose existing contacts and campaigns using smart automations
• Automate lifecycle communication across the funnel, including retargeting, upselling, and reactivation
• Continuously analyse performance and iterate on what works through A/B testing and optimisation
• Be highly creative in finding new ways to build and scale revenue-driving campaigns
• Collaborate directly with the company leadership as well as Sales, Marketing, and Customer Success
• Your first months might include:
• Launching Clay-based automations to qualify and reach inbound leads within minutes
• Running persona-based outreach campaigns for our top ICP industries
• Automating landing page creation for SEO campaigns using n8n and structured inputs
• Identifying CRM leads who haven’t been contacted recently and re-engaging them with use-case driven outreach
• Building a system to send perfectly timed messages based on role, company size, or ICP fit