Marketing Funnel Operations Manager, Dropbox
$122.4-186.3k
OTE
+ Corporate bonus program or a sales incentive (target included in OTE) + Stock in the form of Restricted Stock Units (RSUs). Salary dependent on location
More information about location
Smart workspace company
Be an early applicant
Smart workspace company
1001+ employees
Be an early applicant
$122.4-186.3k
OTE
+ Corporate bonus program or a sales incentive (target included in OTE) + Stock in the form of Restricted Stock Units (RSUs). Salary dependent on location
More information about location
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- 5+ years of experience in B2B Marketing Operations/Lead Management Operations
- Expert in Marketo (Marketo Certification preferred) and Salesforce CRM
- Experience with LeanData (routing) or equivalent tool required
- Strong passion for Marketing Operations and Lead Management, consistently seeking to improve lead funnel efficiency for B2B
- Logical thinker with a process-oriented approach, skilled in designing workflows, updating processes, and solving complex challenges
- Detail-oriented and highly analytical
- Excellent collaboration skills, adept at managing stakeholders and working effectively within cross-functional teams
- Able to communicate effectively and precisely across a wide spectrum of technical and non-technical stakeholders in varying levels and functions
- Ability to work independently
Desirable
- Bachelor’s Degree in Marketing or related field or equivalent experience
- In-depth knowledge of lead generation, lead funnel strategy and sales acceleration best practices
- Certification in MarTech systems highly valued
What the job involves
- As a key member of the Marketing Operations & Technology team, the Marketing Funnel Operations Manager will oversee our lead management across the Marketing and Sales funnel
- The ideal candidate will have a strong understanding of lead funnel dynamics, process optimization, and data analysis, ensuring leads are effectively nurtured and progress through the funnel
- This role will closely collaborate with marketing, sales, sales operations, product, and IT teams to align lead management strategies and best practices across the organization
- Design, implement, and continuously improve lead management processes and workflows to ensure high-quality leads are delivered to sales
- Define lead qualification criteria and lead scoring models
- Monitor lead performance and conversion metrics to identify opportunities for improvement
- Maintain a strong feedback loop between sales and marketing to continually refine lead generation strategies
- Oversee lead distribution system (LeanData), ensuring that leads are assigned appropriately to the correct sales representatives based on geography, product interest, and lead score while aligning to strategy
- Oversee the effective use of lead management tools such as Marketing automation (Marketo), lead enrichment (Clearbit), lead scoring (MadKudu), and CRM (Salesforce), ensuring optimal configuration and utilization
- Document lead management processes, best practices, and workflows to ensure consistency and scalability
- Continuously identify process gaps and inefficiencies and recommend improvements to enhance lead management performance
- Provide operational support to enable tracking of key lead management metrics, including lead volume, conversion rates, pipeline velocity, and lead source effectiveness
- Provide actionable insights and recommendations to optimize lead generation efforts and sales team performance
- Ensure accurate data entry, tracking, and reporting within Marketo and Salesforce
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.3m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
- Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Company values
- Be Worthy of Trust - Millions of teams trust us with their most important information. But this trust can vanish in an instant. That’s why integrity is the foundation of our culture. We do the right thing, even when nobody’s looking. And we’re honest—even when it’s uncomfortable
- They win, We win - Our customers come first. So we put in the work to deeply understand them. We ask, “Who’s the customer?” and “What do they really need?” When they succeed, our business (and everything else) falls into place
- Keep it Simple - Simple things work better—and make more sense. So we build products that do a few things really well. And we don’t overcomplicate life at Dropbox, whether it’s a plan or a process. Getting to simple isn’t always easy, but it’s worth the effort
- Own it - We take responsibility for our work, from start to finish. When we get stuck, we unblock ourselves. When something goes wrong, we don’t ask, “What did they screw up?” but “What could I do better?” We learn from our mistakes and keep going—until we have real impact
- Make work Human - Our mission is to design a more enlightened way of working, for Dropboxers and the world. So we make products that prioritize our needs as humans. And we build a compassionate culture where you can do your best work—no matter who you are or where you’re from
Company HQ
Mission Bay, San Francisco, CA
Articles
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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