SEO and Content Specialist, Later
$80-95k
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$80-95k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor's degree preferred (Marketing, Business, Journalism, English)
- 3+ years of experience in an SEO-focused role in SaaS, B2B & B2C, and/or Technology
- Have proven success in driving results through SEO and content marketing
- Knowledge: Technical SEO such as Schema markup, backlinking, interlinking, page performance, and resolving crawl issues
- Strong familiarity with SEO Tools: SEMRush, ScreamingFrog, Ahrefs, Google Search Console, Bing Webmaster Tools
- Strong content and copywriting skills; able to balance SEO needs with brand tone & voice
- Strong background with data tools: Google Analytics 4, Salesforce, Supermetrics, Amplitude
- Understanding of UX and high-level web strategy
- Experience with Contentful is a plus
- Ability to think outside the box
What the job involves
- SEO is one of Later’s largest acquisition channels. We are a powerful resource for marketers searching for a solution to their social and influencer headaches, while also capturing high-intent search traffic as potential Later users or clients.
- The SEO and Content Specialist role is critical in establishing Later as the #1 Social Media and Influencer Solution in the world. This role requires a detail-oriented and results-driven individual who can be a primary executor of day-to-day tactics, creating ranking increase-focused content plans, and working cross-functionally with other departments (such as the web and content teams) to get projects across the finish line.
- This role is part of the Demand Generation team and reports to the Senior Manager of SEO
- Understand Later’s target audiences, spearheading content that attracts and retains Later users
- Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors
- Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions
- Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition
- Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority
- Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing
- Collaborate with the cross-functional teams to ensure content provides substantial value
- Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content
- Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads
- Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality
- Capable of writing content and copy as needed to move the needle quickly
- Technical SEO auditing and reporting will be in collaboration with the Senior Manager of SEO, but the right candidate is capable of, confident in, and should expect to…
- Audit and optimize content/website for SEO including writing title tags, meta descriptions, image alt texts, structured data, header tags, etc
- Determine technical SEO opportunities to improve search visibility for webpages, including but limited to Schema Markup implementation, internal linking, UX & Accessibility
- Identifying and actioning fix of broken links, redirect loops, page performance issues, canonicals, poor UX, and more
- Execute less-technical onsite SEO updates, while partnering with the web team with detailed instructions to execute more technical SEO updates
- Off-page SEO - Understand the importance of backlinks in improving search ranking, working closely with Brand & PR to drive quality backlinks to high-value content
- Knowledgeable in User Experience & Accessibility, advocating for user-friendliness in content structure, design and development
- Report on KPIs related to SEO and content creation strategy to determine success/failed tests, including associated target keyword, target keyword ranking, traffic volume, and lead volume
- Monitor changes in keyword ranking, flagging opportunities to win back traffic loss or double down on topical authority
- Conduct and report on competitor activity to spur new ideas and optimizations
- Stay up to date on SEO & marketing industry trends and share critical information with the department
- Effectively collaborate and communicate with cross-functional teams, including but limited to Demand Generation, Web & Creative, Brand, Content, Data, Product Marketing, Sales & BDRs
- Advocate the importance of SEO internally, educating and training cross-functional teams to incorporate Content SEO best practices
- Be the primary driver for your expertise in larger team/department initiatives
- View yourself as a leader in SEO and content, as well as at Later
- Demonstrate Later’s core values on a day-to-day basis
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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