Vice President of Sales, Aviron
Interactive, gamified rowing machine
Job no longer available
Interactive, gamified rowing machine
21-100 employees
Job no longer available
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- 8-10 years of sales leadership experience, with a proven track record of success with big box resellers and Amazon
- Bachelor's degree in business or related
- Experience working in a startup environment, especially within the Series A-C stage or similar-sized companies. Must demonstrate the ability to build teams, processes, and reporting structures from scratch
- Strategic mindset with an ability to execute tactically when needed
- Strong analytical and data-driven decision-making skills
- Willingness to travel approximately 20% of the time for customer visits and tradeshows
What the job involves
- At Aviron, we're revolutionizing the fitness industry with our state-of-the-art connected rowing machines
- By integrating game psychology, we're making workouts both fun and challenging, and we're looking for a dynamic VP of Sales to propel our growth even further
- Sales Strategy & Execution:
- Develop a comprehensive sales strategy that targets growth across all channels: vertical resellers, big box resellers, and strategic partnerships
- Analyze market trends, competitor strategies, and customer preferences to inform and adjust sales approaches
- Set clear sales targets and key performance indicators for each channel to ensure consistent growth
- 2. Team Leadership:
- Manage and mentor the existing sales team, fostering an environment of continuous learning and improvement
- Identify hiring needs and drive recruitment to expand the team in line with business growth
- Implement regular training and professional development programs to ensure the team remains updated on industry best practices and sales techniques
- 3. Channel Development:
- Establish, maintain, and deepen relationships with key accounts, especially within big box resellers like Best Buy, Dick's Sporting Goods, and platforms like Amazon
- Negotiate contracts and deal terms to ensure profitability and long-term collaboration
- Regularly review account performance, addressing any issues and identifying opportunities for further collaboration
- 4. Process & Reporting:
- Design and implement robust sales processes that streamline operations and enhance efficiency
- Develop comprehensive dashboards and reporting mechanisms that provide insights into sales metrics, channel performance, and team productivity
- Regularly review and analyze sales data to inform strategic decisions and ensure a data-driven approach
- 5. Global Expansion:
- Identify potential markets for expansion, considering cultural nuances and market dynamics
- Build relationships with international vertical resellers to establish Aviron's presence in new regions
- 6. Profitability & P&L:
- Oversee the sales department's budget, ensuring optimal allocation of resources
- Regularly review sales margins to ensure profitability, making adjustments as necessary
- Collaborate with finance to maintain a profitable P&L for the sales department, ensuring revenue growth aligns with cost management
- 7. Data-driven Decision Making:
- Champion a culture of data-driven decision-making within the sales department
- Personally oversee data analytics related to sales, utilizing tools and platforms to gather, analyze, and visualize sales data to refine strategies and approaches
- Implement tools and platforms that enhance data collection, analysis, and visualization for the sales team
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
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