Vice President of Marketing, Rebuy Engine
Personalization engine for Shopify store owners
Job no longer available
Personalization engine for Shopify store owners
21-100 employees
Job no longer available
21-100 employees
Company mission
To create intelligent shopping experiences.
Role
Who you are
- The ideal candidate will understand the intricacies of content marketing and what is needed to take a brand to the next level
- This leader needs to apply creative as well as analytical skills to ensure we are able to measure and maximize the value from our marketing investments
- Bachelor's degree in Marketing, Business Administration or related field
- Deep understanding of core marketing principles including branding, demand generation, public relations, event planning, product marketing, market research, and content marketing
- Respect for the creative process, including a strong track record of working well with creative teams-both within and outside the company-and a commitment to great creative work as a key competitive advantage
- Experience building out lifecycle marketing strategies across the entire funnel, both for the prospect and customer journey
- Ability to guide marketing analytics and synthesize data to improve demand gen performance
- Familiarity with various marketing automation tools and technologies
- Attention to detail and strong organizational skills
What the job involves
- We are searching for a VP of Marketing who will be responsible for shaping, prioritizing, and executing our marketing strategy
- Reporting to the CEO/COO, a successful candidate will be a proven leader who has operated at a senior level and has significant experience building cross-functional, collaborative relationships
- This role partners closely with the heads of Sales, Partnership, Product, Merchant Success, Support, People, and Finance
- Develop and implement a cohesive marketing strategy that supports company-wide objectives
- Build strong brand preference and loyalty
- Work closely with other leaders including Sales, Partnership, Merchant Success, Product, and People to ensure that our marketing strategy aligns with other department objectives
- Develop an annual marketing budget with outcomes tied to business results
- Build, manage and coach a high-performing marketing team
- Innovate go-to-market messaging and strategies to differentiate our product and win new prospects
- Manage marketing efforts that optimize the buyer journey, lead and customer lifecycles, and customer expansion and evangelism
- Direct and support market research collection, analysis, and interpretation of market data to continually refine our go-to-market strategies and messaging
- Maintain brand standards and ensure compliance across all marketing and communications channels
Our take
After tripling its revenue in just one year, the online retail personalization platform Rebuy Engine looks in good stead to maintain its momentum. With eCommerce revenue skyrocketing, more than 5000 brands use the 2009-founded platform to expand their customer bases and sales revenue thanks to an effective blend of no, low, and custom code technology.
It’s this flexibility, paired with proof-is-in-the-pudding revenue figures that instigated a long line of investors to fund the sibling-founded company in 2023. Other incentives include Rebuy’s constant platform updates, numbering over 200 in just one year which prove that the commerce platform wants to keep on innovating.
Rebuy Engine is using its 2023 round to keep on improving its platform and grow its talent pool, all at a time when eCommerce is outpacing the high street.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2023
$17m
SERIES A
Dec 2021
$4.4m
SEED
Total funding: $21.4m
Company benefits
- Work from anywhere (with a strong internet connection)
- 100% free health, dental, and vision insurance for you and your family
- Flexible vacation, paid holidays, parental leave, and sick leave policies
- 401(k) retirement plan
- Company contributes 3% of your salary as a 401(k) bonus (no vesting)
- Amazing team of highly talented and driven people, redefining intelligent commerce
Company HQ
Concord, Edina, MN
Leadership
James van Erck
(COO)Currently Co-Founder at Above Market. Previously Co-Founder at rocware.com and MPLS Ink.
John Erck
(CEO)Currently Co-Founder at Above Market. Previously Lead IoS Developer at Sickweather LLC, IT Consultant at Dahl Consulting and Business Analyst at Cargill.
Share this job