Vice President of Marketing Operations and Agentic AI Systems, Sidetrade
AI-powered order-to-cash platform
Be an early applicant
AI-powered order-to-cash platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To deliver fast ROI, enhance efficiencies and cash culture, heighten human intelligence, and digitize the order-to-cash process.
Role
Who you are
- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently
- Track record of board-level reporting on marketing technology performance and ROI
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences
What the job involves
- Most marketing teams still measure output in campaigns shipped
- We measure it in decisions our agents make autonomously, and we want to widen that gap
- As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution
- You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level
- This is a builder-leader role
- You will set the vision and roll up your sleeves
- You will not manage a function that runs on slide decks
- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level
- Set the standard for what constitutes a production-grade agent at Sidetrade: Eevaluation suites, guardrails, observability, and retirement criteria
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue
- Lead delivery of Deliver production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment
- Provide enablement to marketing and sales users in collaboration with the department leaders
- Hire, develop, and retain a team of marketing engineers and operations specialists
- Define roles, set standards, and create a culture of measurement and continuous improvement
- Partner with Product and Engineering leadership to align shared infrastructure and tooling
Salary benchmarks
Our take
An IDC-ranked major player in the O2C market, Sidetrade helps companies improve revenue, increase profitability, and optimise working capital through its smart and efficient platform. The company’s software is applicable across all industries and is scalable to businesses of all sizes, enabling businesses to comprehensively track and manage invoices.
The company’s next-generation AI (called Aimie) reliably predicts intention to pay by analysing $4.6 trillion worth of B2B payment transactions daily in the Sidetrade Cloud, securing and accelerating the cash flow of more than 21 million companies across 85 countries, and includes Expedia, TechData, Kyocera and Nespresso amongst its clients
The company’s entrance into the North American market in 2021 has exceeded expectations, with 58% of its new bookings now coming from the region, and it is focusing its efforts on accelerating further expansion in the coming years. This has, of late, included strategic acquisitions of credit risk management company CreditPoint and German competitor SHS Viveon AG. With its current growth and expanding resources, Sidetrade is well-positioned to be a world leader in AI-driven order-to-cash applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2004
$0.6m
SEED
Jun 2000
$1.2m
SEED
Total funding: $1.8m
Company benefits
- Development & Learning
- Hybrid Work Model
- Sidetrade Social Club
- Sidetrade Sport Organization
- And more depending on location.
Company HQ
Centre Ville, Boulogne-Billancourt, France
Leadership
Olivier Novasque
(Founder & CEO)Current Board Member at Contentsquare and is a Seed4Soft Business Angel. Former VP Of Sales at GE Capital.
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