Director of B2B Demand Generation, Pluralsight
$125.7-155.2k
Technology workforce development company
Open for applications
Technology workforce development company
1001+ employees
Open for applications
$125.7-155.2k
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You are self-motivated and committed to achieving goals
- Problem-solver and the ability to see the big picture
- You believe in continuous improvement and request frequent feedback from others
- Proven ability to lead and drive business growth for entire regions/segments
- Strong experience working cross-functionally across sales, business development, integrated marketing, customer marketing, and marketing operations
- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
- Extensive skills using CRM systems (e.g., Salesforce), marketing automation (e.g., Marketo), ABM tools (e.g., DemandBase), and data tracking (e.g., Tableau)
- Demonstrable success managing demand gen programs across earned (SEO/SEM, website, email), paid (search, event sponsorships, social), and owned channels (web, webinar, podcast)
- Proven success in working closely with BDR teams
- Data acquisition and management knowledge to support lead nurturing and outbound campaigns
- Highly quantitative with a very strong understanding of data
- A desire to work both at a strategic level and tactically on projects and campaigns
- Requires a minimum of 12 years of related or equivalent experience; or 8+ years and an advanced degree
- 6-8 years of marketing experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
- Excellent decision-making skills in regards to allocating marketing spend
- Excellent organizational and project management skills, able to manage multiple projects and tight deadlines
- Exceptional written, verbal, and interpersonal communication skills
What the job involves
- Pluralsight is seeking a Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth!
- This role will define and implement go-to-market strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration
- Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs
- Develop and execute a B2B demand generation strategy across all segments (Scale, SMB, Commercial, Enterprise, Strategic) to drive engagement, pipeline, and revenue
- Own the marketing funnel from awareness to bookings, optimizing performance at each stage for maximum ROI
- Analyze market trends, customer data, and campaign performance to refine and optimize demand generation strategies
- Collaborate with Lifecycle Marketing to create multi-channel holistic campaigns aligned to pipeline and booking goals
- Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
- Partner with Digital, Media, Brand, Product, and Marketing Operations teams to create targeted ABM and demand generation programs across the prospect and customer lifecycle
- Build and execute campaigns to grow digital B2B programs
- Build strong relationships with sales leadership to ensure marketing initiatives align with revenue goals
- Design and implement nurture programs to increase customer engagement, conversion, and retention
- Use ICP segmentation, data-driven insights, ABM strategies, and A/B testing to deliver personalized and targeted messaging
- Collaborate with the Brand and Product Marketing teams to deliver relevant content that resonates across persona segments
- Collaborate with Business Development and Marketing Ops to optimize lead flow and achieve funnel conversion targets
- Provide exceptional customer service to internal and external stakeholders
- Build structure, process and accountability into all demand generation programs and activities
- Lead and mentor a global team, fostering collaboration and accountability to achieve results
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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