Social Media & Content Marketer, Hellosaurus
Interactive video platform for kids
Job no longer available
Interactive video platform for kids
21-100 employees
Job no longer available
21-100 employees
Company mission
Hellosaurus empowers kids to explore the world around them and grow into their full potential.
Role
Who you are
- You are passionate about the power of words with expert editing and proofreading chops
- You have a keen sense of humor to craft copy that is on-brand and on-trend
- You care deeply about community feedback and utilize analytics and trends to elevate your approach
- You are skilled at project management and known for being highly organized
- You come alive when you are creating and want to spend your days collaborating, making, and producing content
- Bachelor's degree or equivalent practical experience
- 3+ years of relevant professional experience in social media, with a deep knowledge of and mastery of social platforms (i.e. Facebook/Instagram, Pinterest, Twitter, TikTok, LinkedIn, and YouTube)
- You are skilled in social CMS tools like Buffer, Tailwind, or HooteSuite
- Experience in the kid's media, early childhood education, and/or family-focused product space(s) is a huge plus
- Ability to work efficiently and independently in a fast-paced environment
What the job involves
- Collaborate with members of the Hellosaurus team to plan and strategize the promotional calendar for new content, product releases, seasonality, and educational resources
- Maintain social media planning and execution across channels including YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok
- Collaborate with our Digital Design team to create a suite of visual content to be used across channels
- Write compelling copy to attract, engage, entertain, and educate families to be leveraged across social and organic channels
- Grow engaging communities of families across social media channels through daily engagement and intentional execution of social strategies leading to subscriber growth
- Manage relationships with an ecosystem of influencers, partners, and content contributors to assign, create, and distribute content
Our take
With much of education and social contact being diverted online, screentime has more than doubled for the average American child. The 2019-founded edtech platform Hellosaurus is looking to reframe the online learning experience. Their focus, since launching back in late 2020, has been on replacing passively absorbed video content with highly interactive, ad-free educational and entertainment resources.
Research suggests that participatory content is a stronger tool for developing cognitive skills - which may give Hellosaurus an edge over video-based sites like Khan Academy and YouTube Kids. Moreover, Hellosaurus are netting a share of popular kids content creators like Mother Goose Club and The Wiggles. If Hellosaurus can remain a strong monetization alternative to YouTube, we may see this substantial roster attract more marquee talent.
The platform has drawn investment from prominent industry figures, too, including founders at Vimeo and YouTube. Hellosaurus is still young, but with this kind of interest - and a general consumer shift towards more responsible avenues for online education - they are coming up at a smart time.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2020
$3.5m
SEED
Sep 2020
$0.2m
SEED
Total funding: $3.7m
Company benefits
- Stock options
- Healthcare, dental, and vision plans
- MacBook Pro
- Virtual mental health counseling
- Flexible work hours
- Unlimited PTO
- Remote first
Company HQ
Midtown East, New York, NY
Leadership
James Ruben
(CEO)A Harvard and Y Combinator alum who worked as a Product Manager at Google and Director of Product at HQ Trivia.
Salary benchmarks
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