Senior Customer Marketing Manager, Couchbase
$160-170k
Operational data platform for AI
Be an early applicant
Operational data platform for AI
501-1000 employees
Be an early applicant
$160-170k
501-1000 employees
Company mission
To simplify how organizations develop, deploy, and run modern applications wherever they are.
Role
Who you are
- This role is ideal for a strong customer marketer in B2B enterprise software who can operate with high ownership and move seamlessly from strategy to execution to measurement
- 7 - 10 or more years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS
- Proven experience running customer advocacy programs and delivering customer proof at scale
- Strong storytelling with the ability to translate customer outcomes into compelling narratives
- Experience partnering cross-functionally and driving alignment without direct authority
- Strong organizational and program management skills
- Hands-on experience with leading marketing automation platforms and CRM systems to streamline workflows, personalize outreach, and optimize campaign performance
- Bachelor’s degree in marketing or a related field preferred
- Customer segmentation and lifecycle marketing strategy
- Executive-level customer communication and interviewing
- Ability to connect technical value to business outcomes
- Project management and vendor coordination
- Deep understanding of customer lifecycle stages and sales touchpoints, with the ability to design experiences that foster engagement, loyalty, and growth
- Studies show underrepresented talent is less likely to apply unless they meet all the criteria. We encourage you to apply if you’re excited about the role and can bring strong contributions to our team
What the job involves
- We’re hiring a Senior Customer Marketing Manager to help unlock our customers as our strongest growth engine
- This role owns our customer advocacy program while also leading programs that market to our existing customer base
- You will engage customers who already know and use our platform, as well as those who could realize additional value but are not yet aware of relevant capabilities
- Working cross-functionally with Product Marketing, Customer Success, Sales, and Communications, you will capture, shape, and amplify customer success stories tied to our Ideal Customer Profile (ICP) and value messaging
- You will also build scalable programs that drive adoption, expansion, retention, and advocacy across the customer lifecycle
- Build and scale a customer advocacy program that supports references, reviews, speakers, events, and customer voice initiatives
- Develop customer marketing programs that increase adoption, retention, and expansion across key segments
- Capture and activate customer success stories aligned to ICP priorities and business value
- Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks
- Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence
- Measure program impact and continuously optimize based on performance
- Build and manage a scalable customer storytelling pipeline from intake and qualification through interviews, production, approvals, and activation
- Produce high-quality customer assets including case studies, one-pagers, videos, blogs, webinars, quotes, and sales-ready proof points
- Ensure all customer stories emphasize business outcomes, value realization, and strategic differentiation aligned to ICP priorities
- Build and operate an end-to-end advocacy program that supports references, reviews, speakers, awards, events, and customer voice initiatives
- Recruit, onboard, and nurture customer advocates with a clear value exchange that includes recognition, access, and exclusive experiences
- Develop advocacy plays in partnership with Sales and Customer Success, including reference matching, speaker programs, peer connections, and proof points
- Manage advocacy processes, tooling, and tracking to ensure reliability, responsiveness, and measurable impact
- Develop and execute customer marketing programs that drive adoption, retention, expansion, and multi-product awareness
- Segment the customer base by ICP tier, industry, use case, lifecycle stage, and product adoption to deliver targeted messaging and campaigns
- Partner with lifecycle, field, and product marketing teams to deliver customer newsletters, nurture programs, and targeted communications
- Support renewal and expansion motions in collaboration with Customer Success through adoption-focused campaigns and customer value reinforcement
- Plan and execute customer programming such as user groups, customer webinars, executive briefings, and event tracks
- Develop a customer conference agenda that highlights outcomes, peer learning, roadmap alignment, and value realization
- Coordinate speakers, content, and follow-up to convert customer programs into advocacy, insights, and content
- Serve as a strategic partner to Product Marketing, Sales, Customer Success, Product, and Communications
- Establish repeatable processes, templates, and governance for customer approvals, messaging consistency, and claims validation
- Track performance, share insights, and continuously optimize programs based on results and feedback
Our take
Critical functions for digital businesses such as computing and storage have become cheaper by orders of magnitude with the advent of cloud computing. However, these businesses still face the challenge of architecting their services under this paradigm. Couchbase’s NoSQL database is designed to help organizations build scalable, distributed systems that take advantage of cloud-native infrastructure.
The company's major bets on Kubernetes, mobile and NoSQL have paid off too. With many large enterprises now treating Couchbase as mission-critical infrastructure, a trajectory that culminated because of ts 2021 IPO. While it operates in a highly competitive database market, the company has continued to grow post-IPO and is now positioning itself around the next shift in enterprise architecture: AI-native applications.
The recent launch of Couchbase AI Services reflects an effort to unify operational data, vector search and model hosting within a single platform, reducing the complexity that often prevents generative AI and agent-based systems from moving beyond proof-of-concept. By embedding governance, validation and security controls directly into the data layer, Couchbase is aiming to make its database a core foundation for production AI workloads.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2020
$105m
SERIES G
Mar 2016
$30m
SERIES F
Total funding: $251m
Company HQ
Cypress, San Jose, CA
Leadership
BJ Schaknowski
(CEO)Prior to joining Couchbase in 2025, BJ was the CEO of symplr. He also served as the Chief Sales & Marketing Officer at Vertafore and as an SVP of Marketing, Sales & Services at LexisNexis Software Solutions.
Veronica Curran
(CPO)Veronica Previously founded Magnolia People Solutions where she served as a Managing Partner for nearly 2 years. Prior to that, she was the Chief People and culture Officer at SmartBear and the CPO at Alumni Ventures Group.
Gopi Duddi
(CTO)Gopi joined Couchbase in 2022 as an SVP of Engineering, moving into the role of CTO in 2025. Prior to this, he spent 10 years at Amazon AWS, joining in 2012 as a Senior Manager of Database Services before moving into the role of GM. He also spent 7 years at IBM In various Managerial roles.
Josh Harbert
(CMO)Josh is also the co-founder and President of SustainableIT.org. Previously, he served as the CMO at Delphix and the VP of Marketing at Tanium and Qumulo.
Amir Jafari
(CFO)Amir is also the CFO/Head of Finance & Operations at Blend. Previously, he served as the CFO at Plastiq and Reputation.com.
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