Advertising Product Marketing Manager, Roku
Media & Entertainment
$128-152k
+ Equity awards
More information about location
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$128-152k
+ Equity awards
More information about location
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate is a strategic thinker, a strong storyteller, and a proactive operator who thrives in a fast-paced, high-growth environment
- 5+ years of experience in product or partner marketing for Media and Entertainment publishers/advertisers
- Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment
- Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
- Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
- Outstanding organizational, analytical, written, and presentation skills
- Entrepreneurial self-starter who deals well with ambiguity
- Proven track record of influencing without authority
- Passion for measuring results and making tasks simpler for internal stakeholders
- Located in New York, NY
- BA/BS degree required
- Self-motivated individual who takes ownership
- Positive attitude
- Nonpolitical
- Results oriented
- Practical
- Hands on and team oriented
- Desire to win in a highly competitive environment
- Ability to adjust plan and react
What the job involves
- The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming
- Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone
- Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to support and scale marketing products and programs with our Media & Entertainment (M&E) partners
- This role will be essential in defining how M&E partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth
- Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines
- You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams
- You will also inform product roadmaps, identify market needs, and ensure new features are prioritized and launched with precision
- You’ll collaborate cross-functionally, build repeatable playbooks and shape the narratives that position Roku as the leading platform for M&E advertisers and publishers
- Lead product marketing strategy for Roku’s M&E advertising solutions, translating product capabilities into clear value for advertisers and partners
- Define and own macro-level messaging, positioning, and narratives across Roku’s M&E ecosystem to drive understanding and differentiation
- Collaborate on go-to-market planning and execution for new products and capabilities, including launches, education, and on-going support
- Package Roku’s M&E ad products, insights, and innovations into compelling stories, sales enablement, and co-marketing assets
- Develop and maintain deep understanding of advertiser needs, use cases, and buying signals to inform positioning, messaging, and GTM strategy
- Use market insights, performance data, and partner feedback to inform product strategy, optimize GTM execution, and improve scale
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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