Growth Specialist, Octopus Energy Group
Octopus Energy for Business
2+ days a week in office
Entech company
Open for applications
Entech company
1001+ employees
Open for applications
2+ days a week in office
1001+ employees
Company mission
Octopus Energy's mission is to speed the transition to a sustainable, low carbon future through renewable energy and technology whilst putting customers at the heart of everything they do.
Role
Who you are
- Marketing experience across both online and offline channels
- A track record of contributing to business performance, including involvement in measuring return on investment (ROI)
- Customer-facing experience, demonstrating interpersonal skills and the ability to build lasting relationships with customers, partners or stakeholders
- Experience working within a commercially focused team and collaborated across multiple teams such as sales, operations and product
- Comprehensive writing skills and experience in producing external content (e.g. blog posts & campaign materials) to promote external engagement
- Draw meaningful insights and translate them into actionable marketing strategies
- Comfortable using analytics tools (e.g., Excel, Google Analytics or business intelligence platforms) to track performance, identify trends and advise on decision-making
What the job involves
- We are seeking a commercially driven individual to join our team as a Growth Specialist, focusing on B2B acquisition
- This role involves working on various projects, including: improving customer experience, new product innovation and market analysis within the Octopus Energy for Business team
- You will play a key role in identifying commercial growth opportunities, maintaining customer-centric partnerships and running market research campaigns
- Identify opportunities for customer growth across the UK market
- Support the development and delivery of initiatives to grow our customer base
- Create customer facing documents detailing bespoke propositions and offerings
- Produce online marketing and informative content
- Driving growth at exhibitions or internal team events
- Digital sales conversion, click-through analysis and understanding improvements that can be applied with this understanding
- Report on and analyse weekly performance of marketing and digital content across multiple platforms
- Customer Data Analysis:
- Perform regular deep-dive analysis of our existing customer base to uncover trends, usage patterns and retention drivers
- Evaluate segmentation strategies and recommend potential targeted product offerings
- Trend and Market Awareness:
- Monitor and interpret market trends, competitor activity and regulatory developments within the business energy supply sector
- Provide insights to the wider team on how these factors could influence customer needs and our own product development
- Regulatory Foresight and Innovation:
- Use upcoming regulatory changes (such as Market-wide Half Hourly Settlement) as a catalyst for developing innovative, future-ready products and services
- Collaborate with our regulatory team to ensure alignment
- Customer Experience Evaluation:
- Regularly gather and analyse customer happiness feedback
- Identify common issues, bottlenecks or areas for service improvement and collaborate with the relevant teams to resolve them
- Contacting existing customers and new customers to assist with quoting issues or requests from other internal teams, such as Marketing or Partnerships
- Sales Team Collaboration:
- Maintain regular contact with both field and inbound sales teams to understand evolving customer expectations
- Use sales feedback to refine product offerings and value propositions
- Collaborating with L&D teams to provide sales information/training documents for new propositions
Salary benchmarks
Our take
According to Octopus, the energy industry in the UK is ruled by a handful of complacent companies peddling fossil fuels, pricing trickery, and poor customer service. Aiming to disrupt the status quo with sustainable energy, Octopus entered the market in 2016 and now supplies energy to millions of homes in a number of countries. Octopus has made a name for itself in energy circles largely because of its “Kraken” technology platform, which it claims is able to reroute energy from renewable sources around a network far more efficiently than competitors.
Octopus Energy further differentiates itself through its aspiration to make everything as easy as possible for consumers, from the simplicity of their bills and the fact that customers are not locked into a contract, so they can leave at any time, to offering customer service over email and social media at times that suit customers. It aims to make the eco‐friendly choice the easy choice, so all of its tariffs use 100% green electricity, while being cheaper than competitors' non-green tariffs.
Octopus is continually creating innovative new products. For example, Octopus Tracker, where prices change daily to guarantee you get the market rate; Agile, where the price changes every half hour to enable you to benefit from cheap electricity when the sun shines, the wind blows, and the networks are under-utilised. One of the current challenges the company faces is that its products are more complex than its competitors, given that it uses 1000x more data than traditional energy companies. It's exploring ways to explain to customers exactly how their products work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Dec 2023
$800m
GROWTH EQUITY VC
Jul 2022
$225m
GROWTH EQUITY VC
Total funding: $2.6bn
Company benefits
- Your development is important - we support and help with development including internal and external courses, learning, study support etc, all bespoke to you
- Flexi working environment
- Equity Options Scheme - you own your own part of the business, share options in the whole Octopus Energy Group so we all work together towards success
- Unlimited paid time off policy
- Work from home opportunities
- Equity Option Scheme - Everyone owns part of what we’re building with shares
- Tech - We want to get the best out of our people and get that everyone is slightly different. Have a certain tech requirement? We’ll do our best to get it
- Money Coach - You may want to think about financial planning. The company has an arrangement with Octopus Money Coach. They offer the opportunity to talk with a professional coach
- Wellbeing - Need some calm in your life? We have 'Octopus Headspace Licences' available. Twice a week we have 45 Minute live yoga class open to all Octopus staff!
- Parents - get access to tax free childcare and maternity and paternity pay. We’re always looking for new ways to support parents, during lockdown we created OctoKids TV to help keep your kids occupied and entertained (https://octopus.energy/blog/octopuskids/)
- Office culture - Our offices are stocked with fruit, breakfast, great coffee, and soft drinks (and ice lollies if you're lucky)! Weekly on a Friday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner. We won best company to work for in 2019 and our CEO, Greg has recorded a podcast about our culture and how we empower our people. Check out what our people say at Glassdoor!
- Car Salary Sacrifice - Browse the wide selection of electric vehicles and get a sample quote under our workplace salary sacrifice scheme. If approved, the monthly leasing costs are taken directly from your gross salary each month meaning you're saving on paying some tax
Company values
- Autonomy
- Empathy
- Innovation
- Impact
Company HQ
Soho, London, UK
Articles
Leadership
Greg Jackson
(Founder & CEO)Previously Adviser at Ashcombe Advisers for 9 years and Non-Executive Director at Zopa for 7 years.
James Eddison
(CTO)Previously CEO at Claripoint for 7 years and CTO at Tangent Labs also for 7 years.
Stuart Jackson
(Co-Founder & CFO)Previously Director of "Foundation" Business Unit at Barclaycard for 2 years and Chief of Staff, Secured Lending SBU at Barclays also for 2 years.
People progressing
Joined as Marketing Assistant, being promoted to Marketing Executive after 6 months and again to Junior Product and Marketing Manager after 7 months. After 8 months they became a full Product and Marketing Manager.
Joined as Senior Talent Partner, being promoted to Talent Manager after 1 year and again to Head of Talent Acquisition after 8 months.
Diversity, Equity & Inclusion at Octopus Energy Group
- Unconscious Bias workshops for interviewers and hiring managers
- Octopus Energy Equality Foundation
- Partnership with the Saracens High School - inspiring future generations - https://www.saracens.com/powering-futures-together-saracens-high-school-octopus-energy/
- Octopus Energy Internships - https://octopus.energy/blog/ada-lovelace-tech-internship/
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