Senior Influencer Marketing Manager, Moonbug
$105-140k
5+ days a week in office
Entertainment company for kids
Job no longer available
Entertainment company for kids
501-1000 employees
Job no longer available
$105-140k
5+ days a week in office
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Thank you for considering the Senior Manager, Influencer Marketing role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow
- The ideal candidate is a proactive leader with deep talent marketing experience, strong industry relationships, and a passion for storytelling through creators and culture
- 5+ years of experience in influencer marketing, talent partnerships, or entertainment marketing—preferably within a family, lifestyle, or youth-focused brand
- Proven success leading creator- and celebrity-led campaigns from concept through execution
- Strong network of influencer and talent relationships, including agents, managers, and creators across platforms like YouTube, Instagram, and TikTok
- Experience managing event-based activations, digital campaigns, and integrated influencer programs
- Excellent project management and organizational skills; ability to juggle multiple high-profile initiatives at once
- Deep understanding of cultural trends, digital media, and family/parenting audiences
- Collaborative team player with excellent communication and relationship-building skills
- Comfortable navigating contracts, usage rights, and working alongside legal teams
- Passion for Moonbug’s mission and IP, and excitement about creating joyful experiences for modern families
What the job involves
- We’re seeking a strategic and culturally connected Senior Manager of Influencer Marketing to lead talent collaborations for two of the world’s most iconic preschool brands: CoComelon and Blipp
- This role will be responsible for shaping and executing impactful campaigns and partnerships with influencers, creators, and celebrities that build brand love, buzz, and cultural relevance
- Our hours are 8:00 AM and 5:00 PM
- Lead and manage all current and future talent collaborations—including influencers, creators, and celebrities—from outreach and deal structuring to creative activation and reporting
- Co-develop and co-execute standout brand experiences and events—both locally and globally—across social, digital, and in-person formats
- Create culturally resonant campaigns and content in partnership with talent that drive fan engagement, earned media, and emotional connection to Moonbug IPs
- Identify, pitch, and negotiate strategic partnerships across brand, media, music, and influencer spaces that align with our brand values and audience
- Build and maintain a robust pipeline of talent to support ongoing and future projects
- Lead and nurture relationships with external talent agencies, music labels, managers, and industry professionals
- Serve as the primary point of contact for talent and talent teams from initial pitch through execution, ensuring a seamless experience and successful brand integration
- Collaborate cross-functionally with Brand Marketing, PR, Creative, Legal, Brand Partnerships, Music, and Production to align on priorities and integrate talent into broader business and franchise initiatives
- Define and track success metrics (KPIs) for each campaign, ensuring programs deliver on brand and business objectives
- Manage timelines, campaign budgets, contracts, and legal reviews for all talent-led initiatives
- Work closely with the Legal team to ensure all agreements secure maximum value, brand protection, and appropriate usage rights for Moonbug IP
- Stay deeply informed on talent trends, emerging platforms, and cultural movements to ensure Moonbug brands remain top of mind with modern families and millennial/Gen Z parents
- Perform other duties as assigned in support of the broader Marketing and Franchise teams
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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