Director of Product Marketing, Exasol
Analytics database
Open for applications
Analytics database
201-500 employees
Open for applications
201-500 employees
Company mission
To accelerate insights from the world’s data.
Role
Who you are
- Bachelor’s degree in either marketing or technical disciplines,
- Minimum 10 years of experience in B2B technology sector in databases or data analytics
- Proven track record of developing and executing successful, complex product marketing campaigns
- Excellent written and verbal English communication skills, with the ability to create clear and concise marketing materials
- Experience with content marketing, including blog writing, white paper development, and website copywriting
- Analytical mind with a strong understanding of marketing metrics and ROI measurement
- Ability to work independently and manage multiple projects simultaneously
- Expertise in utilizing AI content generation tools (such as GenAI)
- Proven project management and organizational skills
What the job involves
- You will play a critical role in driving product awareness, adoption, and growth for Exasol, collaborating closely with product, sales and marketing
- Act as the conduit between product management, marketing and sales, ensuring full alignment across departments, using data-led insights to inform on strategy and messaging to develop and execute go-to-market strategies for new and existing products
- Conduct in-depth market research to understand competitor offerings, customer needs, and industry trends within the SaaS, AI and data analytics landscape
- Develop compelling product messaging tailored toward both the business and technical audiences that can be used to create a variety of marketing materials (e.g., blog posts, white papers, case studies, web copy)
- Manage product launches, including developing launch plans, creating marketing assets, and executing promotional campaigns
- Oversee the product marketing section of the website, ensuring it is up-to-date and optimized for lead generation and conversion
- Track competitor activity and identify opportunities for differentiation
- Track and analyze product marketing messaging and campaign performance, using data-led insights to inform on continued strategy and messaging
- Create sales enablement materials and presentations to equip the sales team with the knowledge and tools they need to effectively sell
- In parallel, collect feedback from the sales teams on key objections, customer language and terminology, obstacles and successes to further refine the product pitch
Our take
Every company and organisation acquires a certain amount of data, data analysis is imperative to the growth and understanding of institutions to forecast where their success lies. Exasol is the world’s fastest data and analytics database, it also provides companies with insights and know-how of what to do with the data it retrieves.
The global data analytics market is expected to reach around USD 346.33 billion by 2030. Exasol sits in a very over saturated but sought after market and the “Exasol Data Analytics Engine” now boasts impressive customers such as Adidas, Olympus and Dell.
Newly appointed CEO Joerg Tewes has 30 years of experience in bringing innovative products to market and driving growth in the US and Europe. A long standing company like this can benefit from a fresh perspective from time to time and it will likely create exciting opportunities whilst maintaining its scale and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Extraordinary Customer Experiences
- All For One, One For All
- Every Voice Counts
- Always Learning
- Bring It!
- Hearts And Minds
Company HQ
Altstadt - Sankt Lorenz, Nürnberg, Germany
Articles
Leadership
Joerg Tewes
(CEO, not founder)Spent the first 12 years of their career at data management software company Poet Holdings. Worked as a General Manager for Amazon Glow before being appointed CEO of Exasol.
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