Director of Product Marketing, Exasol
Analytics engine
Job no longer available
Analytics engine
201-500 employees
Job no longer available
201-500 employees
Company mission
To accelerate insights from the world’s data.
Role
Who you are
- Bachelor’s degree in either marketing or technical disciplines,
- Minimum 10 years of experience in B2B technology sector in databases or data analytics
- Proven track record of developing and executing successful, complex product marketing campaigns
- Excellent written and verbal English communication skills, with the ability to create clear and concise marketing materials
- Experience with content marketing, including blog writing, white paper development, and website copywriting
- Analytical mind with a strong understanding of marketing metrics and ROI measurement
- Ability to work independently and manage multiple projects simultaneously
- Expertise in utilizing AI content generation tools (such as GenAI)
- Proven project management and organizational skills
What the job involves
- You will play a critical role in driving product awareness, adoption, and growth for Exasol, collaborating closely with product, sales and marketing
- Act as the conduit between product management, marketing and sales, ensuring full alignment across departments, using data-led insights to inform on strategy and messaging to develop and execute go-to-market strategies for new and existing products
- Conduct in-depth market research to understand competitor offerings, customer needs, and industry trends within the SaaS, AI and data analytics landscape
- Develop compelling product messaging tailored toward both the business and technical audiences that can be used to create a variety of marketing materials (e.g., blog posts, white papers, case studies, web copy)
- Manage product launches, including developing launch plans, creating marketing assets, and executing promotional campaigns
- Oversee the product marketing section of the website, ensuring it is up-to-date and optimized for lead generation and conversion
- Track competitor activity and identify opportunities for differentiation
- Track and analyze product marketing messaging and campaign performance, using data-led insights to inform on continued strategy and messaging
- Create sales enablement materials and presentations to equip the sales team with the knowledge and tools they need to effectively sell
- In parallel, collect feedback from the sales teams on key objections, customer language and terminology, obstacles and successes to further refine the product pitch
Our take
Every company and organisation acquires a certain amount of data, especially that which can reveal opportunities for growth and success. Exasol is the world’s fastest data and analytics database, enabling businesses to activate their data and gain insight into their performance and priorities.
The global data analytics market is expected to reach around $345 billion by 2030. This creates both competition and opportunity for Exasol, as its services are in high demand but there are numerous alternative solutions out there. That said, it must be doing something right to secure clients such as Adidas, Olympus and Dell.
Having set its sights on sustainable growth, Exasol boasted a strong year in 2025 - significantly improving key financial metrics. The company's choice to double-down on its core focus industries seems to be paying off, and it plans to continue this strategic direction moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Altstadt - Sankt Lorenz, Nürnberg, Germany
Leadership
Joerg Tewes
(CEO)Spent the first 12 years of their career at data management software company Poet Holdings. Worked as a General Manager for Amazon Glow before being appointed CEO of Exasol.
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