Senior Manager of Marketing Operations & Analytics, Expel
$138.8-200k
+ Bonus Eligibility + Equity
More information about location
Cyber security threat detection & management
Be an early applicant
Cyber security threat detection & management
501-1000 employees
Be an early applicant
$138.8-200k
+ Bonus Eligibility + Equity
More information about location
501-1000 employees
Company mission
Expel is on a mission to make security easy to understand, easy to use, and easy to continuously improve.
Role
Who you are
- The ideal candidate brings 7+ years of marketing operations experience within enterprise SaaS environments
- They have 5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment
- A proven track record of building and scaling marketing operations functions with demonstrated pipeline impact is essential
- Technical expertise includes expert-level Marketo administration and advanced Salesforce proficiency including API capabilities and complex integrations
- Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration is required
- Strong SQL and Python/R programming skills enable complex data analysis and automation
- Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato demonstrates the technical depth needed
- The role requires systems thinking to design complex architectures, advanced analytical capabilities, and strategic mindset balancing vision with practical implementation
- Excellence in translating business requirements into technical solutions and presenting complex insights to executives is crucial
- A Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience completes the profile
- Marketing automation and CRM certifications are preferred!
What the job involves
- This role architects and optimizes the marketing technology ecosystem that drives our revenue growth
- The senior manager builds seamless integrations between Marketo, Salesforce, and our ABX platform (6sense), creating data architectures that enable sophisticated measurement and automation
- They design scalable data models, automated workflows, and ETL pipelines that support advanced lead lifecycle management and account-based strategies
- The position involves developing attribution models and measurement frameworks that connect marketing investments to pipeline and revenue outcomes
- Working closely with Revenue Marketing, this role enhances ABX strategies through improved data integration and account insights
- They create executive dashboards, conduct deep-dive analyses on funnel performance, and build predictive models for lead scoring and account prioritization
- Success means establishing data governance frameworks that ensure accuracy across all systems while maintaining GDPR and CCPA compliance
- The role partners with Strategic Finance on pipeline forecasting and marketing mix modeling
- They lead technology evaluation and implementation, manage vendor relationships, and develop comprehensive documentation that enables self-service analytics
- Training and enabling teams on marketing technology platforms and best practices rounds out the responsibilities
Our take
As ransomware and hacking threats rise, identifying and resolving breaches in security must be done quickly. Lack of transparency in cyber-security makes it difficult for engineers to detect, understand, and fix the issues as fast as possible. Expel is aiming to redefine what a security operations center and managed detection service looks like in the modern age.
Though the company faces competition from the vast number of cybersecurity platforms, Expel positions itself as a viable alternative to the service delivery model of managed security service providers (MSSPs) by offering a comprehensive management platform that connects to its customers’ tech remotely through APIs, providing fast detection and clear solutions.
Having reached unicorn status, the company is establishing a stronger presence in the European and Asia-Pacific markets, capturing business in Canada, the United Kingdom, Australia, and Singapore. Its 2022 funding is being used to accelerate sustainable growth, continue the company's international expansion, and push forward with go-to-market initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2022
$31m
SERIES E
Nov 2021
$140.3m
SERIES E
Total funding: $288.8m
Company benefits
- Flexible work hours and locations
- Unlimited time off - includes vacation, personal days, and an annual company-wide restorative day
- 24 weeks parental leave when you, your spouse or your domestic partner gives birth to a child, adopts a child or becomes a foster parent (first 12 weeks paid)
- Military leave
- Paid annual conference - we reimburse you up to $2,500 to attend at least one conference every year that helps you move your career forward
- One month sabbatical after hitting your 5 year anniversary
- Zero-meetings week each quarter - where all Expletives are challenged to reduce the number of internal meetings on their calendar all the way to zero
- Medical insurance through the Cigna Open Access Plus HRA plan
- Dental & vision insurance through Guardian
- Team touchdowns - Expel Teams are encouraged to come together quarterly for planning, for connecting, for energizing and maybe a little fun
- Fitness stipend
- Cell phone stipend
- Employee Assistance Program
- Telemedicine (Cigna’s Telehealth Connection)
- Access to the popular mental health platforms, Ginger and Talkspace
- BenefitHub - a web portal where Expel employees can enjoy discounts, cash back rewards and perks on thousands of brands in a variety of categories!
- Retirement 401(k) account provided by Principal
- Health Reimbursement Arrangement (Cigna)
- Flexible Spending Accounts
- Student loan refinancing
Company HQ
Herndon, VA
Leadership
Dave Merkel
(CEO & Co-Founder)Previous CTO of both FireEye and Mandiant (also VP, Products and Threat Management Services). Previously worked as the Senior Technical Director at America Online and for the US Air Force as an Assistant Chief of Intrusion Invasions.
Justin Bajko
(VP of Strategy & Business Development & Co-Founder)Previous Managing Director (MCIRT Operations) at Mandiant and Senior Manager of Global Security Analysis at Symantec. Previously worked as a Network Administrator at Clinical Trial Management Services, and was a Network and Systems Administrator at MiniFibers.
Yanek Korff
(Chief of Staff & Co-Founder)Previous COO at Expel. Current Board Member at ThreatSwitch and Investor at Berg Capital Group. Previous Member of the Technical Advisory Board at Ntrepid Corp and CP an CTO at FireEye.
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