Influencer Marketing Associate, Gymshark

• Accountability: Prepare a road map for athlete marketing success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes
• Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments
• Collaborative Leadership: Share expertise and resources to help others. Include all who can contribute to a successful outcome
• Communication: Craft clear and detailed communications with athletes and their representation. Internally, share information and ideas with stakeholders and cross-functional teams and listen openly. To go further, we go together
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognize and build on the ideas of others
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions
• Strong commitment to achieving excellence in the Influencer & Pro Athlete space
• Understands sports, lifting, lifestyle, pop culture and is ingrained in social media scene and trends
• Ability to create successful athlete marketing outcomes based on business goals and strategies
• Ability to manage and prioritize multiple high-profile projects simultaneously
• Thrives in fast-paced environment with tight deadlines
• Able to plan strategically and react tactically based on real-time data, business performance and opportunities to capitalize upon
• Strong leadership and communication skills
• +2 years experience in Influencer Marketing depending on level of role
• Fluent English
• Highly proficient Spanish is preferred
• Solutions orientated

Desirable

• We’ve got 2 opportunities to join our Influencer marketing team based 3-days a week from our new NYC offices
• In our Athlete Marketing team, you’ll be growing the Gymshark brand through building, managing, and activating a network of authentic partners that connect with our lifting & conditioning community
• You’ll be scouting, activating, and managing Creators, ensuring they engage in new product launches and brand campaigns by building disruptive marketing plans and briefs
• In this role, you will be expected to travel to meet talent and be point of contact at activations on the ground
• The Athlete Marketing role manages relationships with key stakeholders (athletes & Influencers) across long & short-term partnerships by activating profiles and maintaining strong relationship between the talent and the brand
• Always keeping their ear to the ground, identifying new & relevant talent to be activated by the brand
• Responsible for a team of talent across different relationships stages which may include athletes, external influencers & friends of the brand. Such relationships may vary from one off collaboration to a long-term fixed contract
• Build and maintain a strong rapport with the brand network (talent, management, agencies, creators and industry wide taste-makers) utilize strong relationships to maximize opportunities on behalf of Gymshark
• Responsible for executing on strategic marketing plans activating bespoke talent authentically and impactfully, aligned with brand direction and objectives
• Collaborating with other teams within the business to ensure partners are utilised across the business & marketing mix – Campaigns, Content Creation, Shoots, Events, Providing insights & feedback and use of Partner’s Name, Images & Likeliness
• Responsible for clearly communicating partner & industry opportunities to the business & relevant stakeholders, providing opportunities to support business growth
• Utilizing the Athlete Marketing network, to plan and execute on annual and quarterly brand plans (Campaigns, brand moments, product launches)
• SENIOR ONLY: Supporting the Athlete Marketing Manager in the day-to-day of the NAM Athlete Marketing team by enabling the team to execute their projects flawlessly, ensuring all projects are progressing and performance is being tracked accurately
• SENIOR ONLY: Manage, guide and develop 1 to 2 Athlete Marketing Associate
• SENIOR ONLY : Ensure all operational steps are executed in time by leading the comms with the Coordinator and Operations Executive
• Create and execute strategic athlete plans that will grow the Gymshark brand using the Creators,, their audience, their USP & key moments
• Reporting on the performance of your roster of partners using KPI’s set by Head of Influence (Weekly, Monthly & Quarterly)
• Responsible for ensuring partners deliver in full on agreed terms & deliverables within the contract
• Staying on top of local trends & discovery of who the next up and coming names in the region, making sure they are engaging with the brand
• Ensuring partners are being utilised by the business to support in business growth