Vice President of Product Marketing, Webflow
$250-350k
+ Equity (RSUs) + Annual WIN bonus program
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$250-350k
+ Equity (RSUs) + Annual WIN bonus program
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BS/BA degree or equivalent experience
- 10–15 years in product marketing or adjacent marketing roles
- 8+ years leading teams, with a strong track record of influencing and aligning stakeholders across Sales, Marketing, and Product
- Experience building and marketing enterprise SaaS products
- Proven ability to support an integrated GTM motion across sales, partners, and marketing
- Demonstrated success in building marketing plans, securing buy-in, and driving execution
- Exceptional communication skills—clear, concise, and executive-ready
- Hands-on experience using AI in product marketing workflows
Desirable
- Grit: the mix of passion and perseverance required to push through ambiguity
- Curiosity: a genuine interest in understanding customers, markets, and how the business works
- Reliability: you follow through, you close loops, and people know they can count on you
- Team orientation: you play for the front of the jersey and default to “we,” not “me.”
- The ability to stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Vice President of Product Marketing to help us sharpen how Webflow shows up in the market—owning the story, the positioning, and the proof that our platform drives revenue for customers
- Reporting to the Chief Marketing Officer
- As VP of Product Marketing, you lead the team sitting at the center of Marketing, Product, and Sales
- You own product and solution marketing, analyst relations, competitive intelligence, community, and customer marketing
- You’ll own the story, the positioning, and the proof that our platform drives revenue for customers
- And you do all of this in close partnership with Product, Sales, CS, Partners, and every part of Marketing
- Work across brand, growth, comms, and our Revenue teams to align how we bring Webflow to market. Your job is to make sure our message, our product, and our GTM motion reinforce each other
- Stay close to customer needs, partner signals, buying behavior, and the broader ecosystem. Translate that into where the real opportunities are
- Lead how we engage with key industry analysts. Ensure they understand our strategy, our differentiation, and our momentum—because their perception shapes the enterprise market
- Equip the market with the materials that show our value: decks, narratives, white papers, posts, workshops, and the content that helps customers understand why Webflow is different and why it matters now
- Give Sales, Product, and Marketing a grounded view of the competitive landscape. Make it easy for teams to understand where we truly stand and how we win
- Develop the product positioning, messaging, and value propositions that anchor our GTM motion. Partner with channel and functional owners to make sure that story shows up consistently everywhere
- Bring market insight, competitive signals, and analyst feedback into product strategy, pricing, and packaging. Help us make the right bets—and avoid the ones that won’t move revenue
- Expand our community and customer reference programs so the enterprise market can see and trust the results real teams are driving with Webflow
- Help the team set sharp goals and measurable outcomes. Make progress visible across the organization and bring a steady drumbeat of communication that builds trust and alignment
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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