Vice President of Product Marketing, Webflow

• BS/BA degree or equivalent experience
• 10–15 years in product marketing or adjacent marketing roles
• 8+ years leading teams, with a strong track record of influencing and aligning stakeholders across Sales, Marketing, and Product
• Experience building and marketing enterprise SaaS products
• Proven ability to support an integrated GTM motion across sales, partners, and marketing
• Demonstrated success in building marketing plans, securing buy-in, and driving execution
• Exceptional communication skills—clear, concise, and executive-ready
• Hands-on experience using AI in product marketing workflows

Desirable

• We’re looking for a Vice President of Product Marketing to help us sharpen how Webflow shows up in the market—owning the story, the positioning, and the proof that our platform drives revenue for customers
• Reporting to the Chief Marketing Officer
• As VP of Product Marketing, you lead the team sitting at the center of Marketing, Product, and Sales
• You own product and solution marketing, analyst relations, competitive intelligence, community, and customer marketing
• You’ll own the story, the positioning, and the proof that our platform drives revenue for customers
• And you do all of this in close partnership with Product, Sales, CS, Partners, and every part of Marketing
• Work across brand, growth, comms, and our Revenue teams to align how we bring Webflow to market. Your job is to make sure our message, our product, and our GTM motion reinforce each other
• Stay close to customer needs, partner signals, buying behavior, and the broader ecosystem. Translate that into where the real opportunities are
• Lead how we engage with key industry analysts. Ensure they understand our strategy, our differentiation, and our momentum—because their perception shapes the enterprise market
• Equip the market with the materials that show our value: decks, narratives, white papers, posts, workshops, and the content that helps customers understand why Webflow is different and why it matters now
• Give Sales, Product, and Marketing a grounded view of the competitive landscape. Make it easy for teams to understand where we truly stand and how we win
• Develop the product positioning, messaging, and value propositions that anchor our GTM motion. Partner with channel and functional owners to make sure that story shows up consistently everywhere
• Bring market insight, competitive signals, and analyst feedback into product strategy, pricing, and packaging. Help us make the right bets—and avoid the ones that won’t move revenue
• Expand our community and customer reference programs so the enterprise market can see and trust the results real teams are driving with Webflow
• Help the team set sharp goals and measurable outcomes. Make progress visible across the organization and bring a steady drumbeat of communication that builds trust and alignment
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role