Senior Manager of Demand Generation, Alloy Automation
$130-160k
eCommerce automation platform
Be an early applicant
eCommerce automation platform
21-100 employees
Be an early applicant
$130-160k
21-100 employees
Company mission
To make automation accessible to all business owners, since eliminating repetitive work is the key to freeing more people to be creatives, innovators, & exceptional employees.
Role
Who you are
- This role is ideal for someone who thrives in early-stage environments, understands that PMF comes before scale, and wants to own real revenue impact — not just campaign metrics
- 4–8 years of B2B demand generation experience. Bonus points if you have experience marketing to finance, accounting, or ERP buyers; supporting outbound teams; and experience in early-stage AI or automation categories
- Experience at a Series A/B startup (or similar early-stage environment)
- Demonstrated ability to execute campaigns yourself — not just manage vendors
- Comfort working with technical or financially sophisticated buyers
- Strong analytical skills — you can build dashboards and interpret data without waiting on RevOps
- Experience with HubSpot (strongly preferred), CRM systems, and performance marketing tools
- A bias for action — you ship, iterate, and optimize
- Comfort operating without a large team or big budget
What the job involves
- We are looking for a Senior Manager of Demand Generation to help us build the early demand engine from the ground up. This is not a scale-the-machine role yet. This is a “build it with your hands” role
- You’ll work directly with Marketing, Sales, and Product to:
- Turn design partner momentum into pipeline
- Launch and optimize scrappy, high-signal campaigns
- Support outbound with strong messaging and infrastructure
- Convert credibility (webinars, dinners, thought leadership) into qualified conversations
- Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals
- Build pipeline with nurture flows and conversion paths
- Help evolve outbound messaging and ICP segmentation in partnership with Sales
- Turn high-touch programs (controller dinners, webinars, industry events) into pipeline
- Optimize landing pages and core product pages for conversion
- Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies)
- Implement A/B testing and improve conversion rates across forms and campaigns
- Build and maintain dashboards that track full-funnel performance in HubSpot
- Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates
- Ensure lifecycle definitions and attribution are clean and aligned
- Run and optimize paid campaigns (search, social, retargeting)
- Keep CAC disciplined — especially in a pre-PMF environment
- Test new channels thoughtfully, without vanity spend
- Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams)
- Enable SDRs with messaging, sequences, and campaign alignment
- Improve lead scoring and qualification frameworks
Our take
Automation is great at two things in particular: eliminating repetitive drudge work, and ensuring nothing is missed. Both cover a lot of ground in the field of eCommerce, where monitoring and responding to customer behaviour is the name of the game. Alloy Automation is a platform helping automate precisely this.
The Alloy platform allows companies to link together apps to create automated workflows. A Shopify payment, for example, could trigger the sending of a customer text message, a discount code, and a team slack notification. These templates can be custom-built, or selected from a marketplace of prefabricated ones.
The automation and eCommerce marketplaces are both hotly competitive and cluttered, which means Alloy’s model is a smart one. It doesn’t need to beat the field; it just needs to integrate with the rapidly growing number of SaaS platforms and tools eCommerce companies are leaning on. Alloy has been rewarded with strong funding to rapidly upscale this concept - and there’s a lot of market demand to grow into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$20m
SERIES A
Feb 2021
$5m
SEED
Total funding: $30.2m
Company benefits
- Health coverage - We provide you with a health reimbursement account (HRA) with a built-in, yearly stipend to cover insurance, prescriptions, and copays
- Virtual social activities - We do virtual Airbnb experience, founder-hosted cooking classes, poker games, & more to feel like a team despite being far apart
- Flexible PTO - We want to make sure our teammates keep themselves mentally and physically healthy, and celebrate the important holidays in their lives
Company HQ
SoMa, San Francisco, CA
Leadership
Sara Du
(Executive Chair & Co-Founder)Former CEO of the company. Originally studied at Harvard, before dropping out to spend time as a Wish Product Designer, a Snap Software Engineer, and a Fellow at 8VC. Currently Founder at Ando.
Gregg Mojica
(CEO & Co-Founder)Worked on software at Cornell, then as a Technical Writer at AppCoda, and an Application Architect with Fiserv. Also worked as an Angel Investor / Scout with Bain Capital Ventures.
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