Event Marketing Manager, Virta Health
$122-145k
+ Bonus & Equity
More information about location
Diabetes reversal & weight loss treatments
Be an early applicant
Diabetes reversal & weight loss treatments
501-1000 employees
Be an early applicant
$122-145k
+ Bonus & Equity
More information about location
501-1000 employees
Company mission
To reverse metabolic disease in one billion people
Role
Who you are
- 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events
- Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns
- Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action
- Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions
- Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
What the job involves
- We’re looking for an Event Marketing Manager to help scale events as a high-impact demand generation channel—driving qualified pipeline, strengthening strategic relationships, and continuously improving performance
- You will own and execute against a defined portion of Virta’s event portfolio (e.g. , conferences, field marketing events, webinars), partnering closely with leadership to bring integrated event marketing strategy to life across priority audiences and markets
- Success in this role requires thinking beyond event execution—understanding how audience, messaging, and channel strategy work together to drive measurable business outcomes
- You should be equally comfortable building an event plan and writing the marketing that drives the right audience to attend
- Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals
- Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups
- Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
- Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects
- Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time
- Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail
- Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance
- Within your first 90 days at Virta, we expect you will:
- Ramp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generation
- Take ownership of a subset of events and webinars, and supporting execution during an active cycle
- Plan and execute at least one event end-to-end, including promotion and follow-up
- Draft and refine event marketing copy across email and partner channels
- Partner with sales and marketing stakeholders to refine audience targeting and outreach strategy
- Establish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution)
- Identify and implement at least one measurable improvement to event and webinar performance
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While other platforms serve similar markets, the large number of prediabetic and diabetic Americans presents a significant opportunity for growth. The company is well-funded and continues to expand the reach of its telehealth-powered diabetes reversal treatment - positioning itself for widespread adoption as it addressies this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(CEO & Co-Founder)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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