Growth Marketing Manager, Amplitude
Monetization
$140-233k
Salary dependent on location. + ESPP
Product analytics company
Open for applications
Product analytics company
501-1000 employees
Open for applications
$140-233k
Salary dependent on location. + ESPP
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably at a multi-product company
- Demonstrated success in driving product adoption, upsell, or cross-sell initiatives
- Experience working cross-functionally with product, sales, and marketing teams
- Strong proficiency with Salesforce CRM or similar sales enablement tools
- Ability to analyze and act on product usage data to inform campaign decisions
- Proven ability to build and optimize campaigns that drive measurable sales pipeline impact
- Strong understanding of lead scoring models and experience optimizing them based on sales feedback
Desirable
- Hands-on experience with Amplitude analytics or similar product usage data tools
- Familiarity with product-led sales models and ABM strategies
- Experience working in a SaaS environment with enterprise clients
- Background in executing monetization experiments or trials for new products
- Ability to thrive in a fast-paced, iterative environment and drive alignment across teams
What the job involves
- We’re looking for an experienced Growth Marketing Manager to lead the execution of expansion initiatives for our New Products at Amplitude. This role is perfect for someone passionate about product monetization and skilled at partnering with Enterprise account teams to drive the adoption and expansion of products with strong product-market fit
- Reporting to the Senior Manager, Retention Marketing, this is a highly collaborative role that works closely with product, product marketing, ABM teams, sales, enablement, and operations to scale upsell campaigns and leverage product data to identify expansion opportunities
- Collaborate with product teams on monetization experiments, trials, and initiatives to increase product awareness, adoption, and self-serve revenue
- Partner with ABM teams on product-led sales plays (expand and cross-sell) to convert hand-raisers into sales pipeline and ARR
- Work with lifecycle marketing teams and independently execute campaigns that drive sales pipeline for our New Products
- Build feedback loops with sales teams to optimize play performance and lead quality
- Own, optimize, and report on existing product campaigns while creating new campaigns to surface product hand-raisers based on paywalls and product usage
- Enhance the Product Qualified Account (PQA) model by managing lead scoring and collecting feedback from sales on lead quality
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. Whilst this case is ongoing, Amplitude is still releasing new products and operating at full capacity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company values
- Humility - For Amplitude, humility is all about checking its egos at the door.
- Ownership - Ownership means that Amplitude can take the initiative to solve problems that drive its shared company success.
- Growth Mindset - A growth mindset is essential to ensuring every employee at Amplitude can advance their career.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Spenser Skates
(CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
People progressing
Joined as Recruiting and Front Desk Coordinator, promoted to Recruiting Operations Associate after 9 months and again to Technical Recruiter after 5 months. They were promoted again to Senior Technical Recruiter in September 2021.
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