Vice President of Product Marketing, CommerceIQ
$196-262k
More information about location
3 days a week in office (Mountain View, CA)
Machine learning and automation platform
Be an early applicant
Machine learning and automation platform
501-1000 employees
Be an early applicant
$196-262k
More information about location
3 days a week in office (Mountain View, CA)
501-1000 employees
Company mission
CommerceIQ's mission is to empower brands to move from analog to algorithms.
Role
Who you are
- The ideal candidate will bring a track record of successfully launching new products that become true “must haves” within each customer and are recognized as the clear category leader by customers, prospects, and the analysts
- Demonstrated success in strategically positioning new SaaS products for market leadership and supporting a high-growth “land-and-expand” business model
- 10+ years of product marketing experience at B2B SaaS companies, ideally with a good understanding of eCommerce and the challenges specific to this sector
- At least 3-4 years of people management experience
- Experience managing marketing budgets effectively, allocating resources efficiently, and demonstrating a strong return on investment (ROI) for marketing expenditures
- Natural curiosity to deeply understand what motivates our buyers and the art of the possible for our products to deliver amazing results for our customers
- Ability to manage and deliver multiple cross-functional projects simultaneously
- Expertise in developing and executing GTM strategies, positioning, packaging and sales enablement
- Demonstrated leadership excellence, team building and management skills
- Excellent written, verbal, and presentation skills
- Proven ability to collaborate cross-functionally with peers and senior leadership to achieve organizational goals, reflecting your leadership and team-oriented approach
- Excellent influencing and consensus-building skills
- Track record of contributing to revenue and growth, handling change and ambiguity and inturn create stability when possible to achieve results
- Undergraduate degree required, MBA preferred
What the job involves
- CommerceIQ is hiring for a dynamic, growth-oriented Senior Director or Vice President of Product Marketing to own positioning, messaging, launches, customer collateral, sales enablement assets, and commercial success of our entire product offering
- In this role, you will lead with an "outside-in" perspective, leveraging your expertise in buyer personas, industry trends, competition analysis, unique product capabilities, and the needs of our sales teams.
- Your primary focus will be on creating a winning go-to-market (GTM) program, encompassing go-to-market planning and execution, product launch and release planning, product education, and the development of demand generation tools for new customer acquisition and upsells.
- You will build a small team in developing and executing comprehensive product marketing strategies that drive demand, showcase differentiation, and ensure the success of our B2B SaaS offerings
- Drive go-to-market activities (GTM) including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, pricing, and packaging for suite of CommerceIQ products
- Create/orchestrate product collateral including value proposition, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs
- Lead creative messaging and positioning creation that crisply conveys customer value, business outcomes, and our differentiation
- Create and execute a plan that drives product adoption and revenue growth
- Create sales enablement content and activate them to ensure product messaging and differentiators are known and understood by sales, customer success, and partners
- Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports
- Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc
- Work closely with Product Management colleagues to understand product roadmap, features, differentiators, and customer value in order to communicate clear and concise use cases for our customers
- Collaborate closely with sales, product management, demand generation, corporate marketing, customer success, and external partners
- Lead the Product Marketing team, fostering a collaborative and high-performing culture
Our take
CommerceIQ is an omnichannel eCommerce management platform that leverages machine learning, analytics and automation to increase user sales. By deriving and aggregating in-depth insights from sales, marketing, and competitor intelligence data, its software then generates recommendations and automates actions to fuel growth.
Having started out primarily on Amazon where it’s now an Advertising Partner - partially due to CEO Guru Hariharan’s previous with the online retail giant - the company has since expanded to cover Instacart, Target and Walmart, and has recorded exponential growth in recent years, with both revenue and customers doubling in 2021. Kellogg’s, Nestle, Colgate and Whirlpool are all customers, a fact which would have contributed to a recent investment boost.
Not long ago, CommerceIQ joined the unicorn club and is investing its 2022 capital into accelerating the development of its unified retail eCommerce management platform. With the worldwide eCommerce growth expected to hit $7.4 trillion by 2025, and the company’s position as an aid for legacy companies rather than a disruptor, further success looks increasingly likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$115m
SERIES D
Jun 2021
$60m
SERIES C
Total funding: $195.5m
Company benefits
- Learning & Development - Growth is important. That’s why we provide a dedicated learning budget to support your growth and development
- Competitive Pay - Come join our team and you’ll receive a generous benefit package that takes care of your family and you, including Medical, Vision, and Dental insurance, a 401K and more
- Equity - At CommerceIQ, you’ll have skin in the game with our equity awards. When we win, you win
- Unlimited PTO - We believe in creating an environment that helps you be your absolute best, whether it means taking a break to climb Mt. Rainier or pampering yourself on a cruise
- Work/Life Balance - Every last Friday of the month is off! We know there is a time to work and there is a time to leave work behind. At CommerceIQ, we offer flexible hours
Company values
- Customer Obsession - We delight in bringing value to our customers, helping them transform and focus on what matters most – even if that means challenging them in order to arrive at the best outcome
- Take Ownership & Deliver Results - We do not get stuck in analysis paralysis. We make decisions quickly even with imperfect data. We move fast to capture the advantage of truly unique ideas and test, learn, fail fast, and innovate
- Dive Deep - We operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath us
- Curiosity & Self Learning - We demonstrate a passion for learning and always seek to improve ourselves. We are curious about new possibilities and act to explore them
- Win as a Team - We are building a long-term company and how we work and play together matters. Teams that have fun together and trust each-other make each other stronger, and are capable of persevering through hard times
- Take Ownership and Deliver Results - We hire owners and we trust them to make the best decisions on behalf of our customers and the company. Owners do not need permission prior to taking action, but also know when to ask for help. Owners own successes and failures
Company HQ
Mountain View, CA
Articles
Leadership
Guru Hariharan
(CEO)Started out as a Researcher at IBM. Was Manager of Amazon Seller Services and Director and GM of Global Marketplace Experience at eBay.
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